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23 Tools for Social Media Monitoring
SIG UELAND 8/9/2015
,
Social media can be a good resource
for promoting a business. But if you’re just plugging your brand, you’re
missing the point. Listening to others is an effective way to learn about your
customers and to measure your impact.
Here is a list of tools for social
media monitoring. Listen to multiple networks from a single dashboard, receive
alerts when you’re mentioned, or even keep tabs on a competitor. Track your
social media stats, and discover what you need to grow your followers. All of
these tools are relatively inexpensive, half of the tools offer free plans.
Tools for Social Media Monitoring
Buzzsumo. Buzzsumo
gives you insight into the content that’s working and the influencers
amplifying it. Discover content that mentions your keyword, or when an author
or competitor publishes new content. Track your competitors’ content
performance and do detailed comparisons. Monitor share activity across major
social networks, including Twitter, Facebook, LinkedIn, Google+, and Pinterest. Price: Plans start at $99 per month.
Buzzsumo.
Social
Mention. Social Mention is a social
media search platform. Track and measure what people are saying about you, your
company, a new product, or any topic in real time. Social Mention monitors 100+
social media properties, including Twitter, Facebook, YouTube, Digg, and
Google. Price: Free.
Mention. Monitor
sources in 42 languages to make sure you’re not missing anything on social
networks, news sites, blogs or any web page. Connect social accounts to your
alerts and react without leaving the application. Get alerted in real time via
push notifications. Receive daily or weekly email digest. Price: Plans start at $29 per month.
HowSociable. HowSociable
provides a simple way to measure and monitor your brand’s impact on the social
web. Its magnitude score provides an indication of the activity around a brand
during a given week. The site analyzes activity on up to 36 popular websites.Price: Plans start at $9 for 3 months.
HowSociable.
Addict-o-matic. Addict-o-matic
is a search tool to monitor buzz about your site. Pull results via RSS from
news and search sites, including Google, Yahoo, Technorati, Ask, YouTube,
Truveo, Flickr, Blinkx, Ice Rocket, Digg, Topix, Newsvine, and Tweetscan. Price: Free.
Topsy. Topsy
is a real-time search engine powered by the social web. Topsy indexes and ranks
search results based upon the most influential conversations millions of people
are having every day about each specific term, topic, page or domain queried. Price: Free.
SumAll. SumAll
was created to give companies of all size access to all of their data in one
simple dashboard. Track your social media stats from over 30 accounts for free.
Premium account provides SumAll reports to show the fruits of your labor and
insights to help you understand and improve social media performance. Price: Tracking is free. Premium services start at $59 per month.
Sprout Social. Sprout
Social helps you monitor and manage your social interactions. The Smart Inbox
brings all your messages from all your profiles into a single, filterable
stream. Discover what people are saying about you, your business, your
products, or any topic in real time. Track campaigns, monitor competitors and
keywords, and more. Price: Plans start at $59 per
month.
WhosTalkin. WhosTalkin.com
is a social media search tool that allows users to search for conversations
surrounding topics. Data is taken from over 60 popular social media gateways. Price: Free.
Pluggio. Pluggio
is a Twitter and Facebook manager. Pluggio automatically tracks and generates
graphs for several account metrics, so you can easily see your performance and
audience growth. Optional integration with Bit.ly also allows you to see click
stats for links you share, so you can see the impact your posts are having. Price: Basic plan is free. Premium plans start at $12.95 per
month.
SharedCount. SharedCount
is a service that looks up the number of times a given URL has been shared on
major social networks, including Facebook, Twitter, Pinterest, LinkedIn,
Google+, and StumbleUpon. Track URL shares, likes, tweets, and more. Price: Free plan includes up to 10,000 daily queries. Premium
plans start at $40 per month.
Social Searcher. Social
Searcher allows real-time search in social networks and provides analytics.
Search without logging in for information on Twitter, Google+ and Facebook.
Save searches and set up alerts. Premium social monitoring features include
saving mentions history, API integration, advanced analytics, and immediate email
notifications.Price: Basic is free. Premium plans start at 3.49 € per month.
Edgerank Checker. Edgerank
Checker is a tool to analyze and score your Facebook page. Get actionable steps
to increase engagement. Examine when fans are online to optimize timing
strategies. Back test specific days, such as holidays, to see when fans check
Facebook. Price: Basic is free. Pro plan is $90 per
month for three pages.
Followerwonk. Followerwonk
is a Moz app to dig
deeper into Twitter analytics. Followerwonk tracks changes to your social graph
and presents interactive charts to explore changes to followers and follows.
Breakout your followers by location, bio, who they follow, and more. Contrast
your relationships with your competitors and friends. Price: Moz starts at $99 per month.
NutshellMail. NutshellMail
gathers the latest activity from your social networking accounts and emails you
a summary. Keep track of Facebook likes, posts, comments, and insights. See
mentions, new followers, quitters, search results, and tweets from your
favorite lists in your Twitter summary. Keep track of ratings, reviews, and
check-ins. Price: Free.
Trackur. Trackur
monitors mainstream media and social media such as blogs, Twitter, Facebook,
forums, images, and video. Track mentions in real time. Find out who’s talking
about you, as well as how influential they are. Price:
Plans start at $97 per month.
TweetReach. TweetReach
helps measure the Twitter activity that’s important to you – accounts, topics,
hashtags, and competitors. Track tweets about campaigns in real time, and watch
as the conversations unfold. Price: Plans start at $99 per
month.
SocialOomph. SocialOomph
is a tool to monitor and boost social media activity with Twitter, Facebook,
LinkedIn, RSS feeds, blogs, Plurk, and App.net. Track keywords, view mentions
and retweets, mimic the following of others, manage and schedule multiple
accounts, and more. Price: Basic is free.
Professional is $35.94 per month.
Postific. Postific
is a tool to track your engagement and analyze the results for posts and social
networks in one place. Set up your alerts and get instant notifications if
people are talking about your business. Manage social networks like Twitter,
Facebook, LinkedIn, Pinterest, Google+, and more. Extract engaged users and
organize them into your contact management tool. Price: Plans start at $7.99 per month.
Oktopost. Oktopost
is a social media marketing tool to manage content and measure which networks,
profiles, and posts are most effective. Manage all of your social marketing,
and measure the results for each campaign. View clicks, conversions, and
engagement for every post, message, and group. Leverage integrations with
third-party platforms such as Salesforce.com and Marketo, and automatically
sync analytical and lead data. Price: Plans start at $55 per
month.
Hootsuite. Hootsuite
is probably the most widely known platform to manage social media. Its tool
uberVU gives real-time data from over 100 million sources in 50+ languages
across 25+ social networks and other platforms. Get detailed demographics and
filter by location, language, gender, time, and sentiment. Identify and respond
in real time to any unusual spikes in volume, sentiment, or other measure. Price: Free plan allows for 3 social networks with 1 user; Pro
plan starts at $9.99 per month for up to 100 social networks and up to 9 users.
Google Alerts. Google
Alerts sends you email notifications any time Google finds new results on
keywords that interests you. Monitor the web for new content. Price: Free.
SocialBro. SocialBro
lets you manage, explore, and analyze your Twitter accounts. Analyze real-time
and historical Twitter content to discover the most relevant data quickly and
easily. Mine for data based on complex queries, using combinations of hashtags,
mentions, and keywords. Zoom in on important demographics that affect your
marketing strategy. Price: Free for 5,000 social
contracts. Premium is $13.95 per month.
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