Saturday, September 8, 2018

Ten precepts of Netiquette




 

Every now and then, we need to get back to basics in anything we do and Netiquette is no exception. However, many of my readers understand and practices many of the more basic principles of Netiquette. Therefore, today's blog focuses on more advanced core Netiquette attributes! Please enjoy these and implement them.

Good Netiquette to all!

Ten precepts of Netiquette

1.   No one ever gets fired for sending an email with the proper considerations.
2.   Politeness works with even the rudest of people.
3.   A policy and process of consistent correct email will contribute to actual time savings.
4.   Use the three Zs—avoidance of Zero tolerance, well-directed Zeal, and email Zen.
5.   Personalize when appropriate.
6.   Be proactive not reactive.
7.   Know when to apologize, and do so quickly.
8.   Reply to every reasonable email promptly.
9.   Avoid scolding, one-upmanship, and imperatives.
1. Include good news first.
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 Good Netiquette And A Green Internet To All!
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https://www.youtube.com/watch?v=HTgYHHKs0Zw&__scoop_post=bcaa0440-2548-11e5-c1bd-90b11c3d2b20&__scoop_topic=2455618



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**Important note** - contact our company for very powerful solutions for IP management (IPv4 and IPv6, security, firewall and APT solutions:

www.tabularosa.net

In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” will be published soon follow by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:

 www.amazon.com/author/paulbabicki

If you would like to listen to experts in all aspects of Netiquette and communication, try my radio show on BlogtalkRadio  Additionally, I provide content for an online newsletter via paper.li. I have also established Netiquette discussion groups with Linkedin and Yahoo.  I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. Further, I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and have been a contributor to numerous blogs and publications. 
 I   Lastly, I am the founder and president of Tabula Rosa Systems, a company that provides “best of breed” products for network, security and system management and services. Tabula Rosa has a new blog and Twitter site which offers great IT product information for virtually anyone.
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Thursday, September 6, 2018

Netiquette, Politics And The Rules Of Logic - The Crisis Of Truth In Communication



Buy the books at

 www.amazon.com/author/paulbabicki
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                                                Aristotle

The blog below is from my book, Netiquette IQ, noted below. Written a few years ago, referring to truth in communication, the content seems even more critical in today's politics. Use the basic rules of logic below to measure the dialogs, rhetoric, representation of facts and political discourse we are bombarded with non-stop

“Logic: The art of thinking and reasoning in strict accordance with the limitations and incapacities of the human misunderstanding.”

Ambrose Bierce
 

Good Netiquette is most often characterized with less verbose and more effective word usage. Nevertheless, even the simplest statements, paragraphs, or sentences can and should have not only good basics but also good logic, reasoning, and arguments. Even with perfect grammar, tone, content, and structure, poor logic or fallacies can significantly undermine the intent and content of even the simplest of emails.

        The study of logic dates back to ancient Greece and has always been an integral part of reasoning and providing arguments or theories. There are some basic rules of logic that should always be applied to communication. The following identify some of these and provide some brief examples of how each can be misused:
1.   False dilemma—This argument states that a solution must be one of two choices: Either we support the war, or we are unpatriotic.

2.   Ad hominem—Using a personal part or belief of a person to prove an argument: Because English is not his first language, he cannot write good emails.

3.   Straw man (argumentum ad logicum)—This statement generalizes a viewpoint and then belittles it by extending it beyond its original premise: The president vetoed the oil companies’ exemptions; therefore, he is against large corporations.

4.   Red herring (ad misericordiam)—This attempts to evoke pity to aid in a request: This job should be given to me because I have not worked in two years.

5.   Slippery slope (non sequitur)—This fallacy assumes one action or condition will lead to a different condition: If I am not hired for this position, your customers will buy from someone else.

6.   Repetitive argument (argumentum ad nauseam)—This is an assertion made over and over to try to prove a point: As I have told you in my last three emails, you should give my staff a raise to increase productivity.

7.   Argumentum ad antiquitatum—A statement that asserts something must be right because it has traditionally been done the same way: We have never had email complaints, so there’s no need to add disclaimers.

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Good Netiquette And A Green Internet To All!  =====================================================================Tabula Rosa Systems - Tabula Rosa Systems (TRS) is dedicated to providing Best of Breed Technology and Best of Class Professional Services to our Clients. We have a portfolio of products which we have selected for their capabilities, viability and value. TRS provides product, design, implementation and support services on all products that we represent. Additionally, TRS provides expertise in Network Analysis, eBusiness Application Profiling, ePolicy and eBusiness Troubleshooting

We can be contacted at:

sales@tabularosa.net  or 609 818 1802.
 ===============================================================
In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” has just been published and will be followed by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:

 www.amazon.com/author/paulbabicki

Anyone who would like to review the book and have it posted on my blog or website, please contact me paul@netiquetteiq.com.

In addition to this blog, I maintain a radio show on BlogtalkRadio  and an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and  Yahoo I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ and  PSG of Mercer County, NJ.


Additionally, I am the president of Tabula Rosa Systems, a “best of breed” reseller of products for communications, email, network management software, security products and professional services.  Also, I am the president of Netiquette IQ. We are currently developing an email IQ rating system, Netiquette IQ, which promotes the fundamentals outlined in my book.

Over the past twenty-five years, I have enjoyed a dynamic and successful career and have attained an extensive background in IT and electronic communications by selling and marketing within the information technology market.

Tuesday, September 4, 2018

SB18-246: Vulnerability Summary for the Week of August 27, 2018







U.S. Department of Homeland Security US-CERT
National Cyber Awareness System:


09/03/2018 07:56 AM EDT

Original release date: September 03, 2018
The US-CERT Cyber Security Bulletin provides a summary of new vulnerabilities that have been recorded by the National Institute of Standards and Technology (NIST) National Vulnerability Database (NVD) in the past week. The NVD is sponsored by the Department of Homeland Security (DHS) National Cybersecurity and Communications Integration Center (NCCIC) / United States Computer Emergency Readiness Team (US-CERT). For modified or updated entries, please visit the NVD, which contains historical vulnerability information.
The vulnerabilities are based on the CVE vulnerability naming standard and are organized according to severity, determined by the Common Vulnerability Scoring System (CVSS) standard. The division of high, medium, and low severities correspond to the following scores:
·        High - Vulnerabilities will be labeled High severity if they have a CVSS base score of 7.0 - 10.0
·        Medium - Vulnerabilities will be labeled Medium severity if they have a CVSS base score of 4.0 - 6.9
·        Low - Vulnerabilities will be labeled Low severity if they have a CVSS base score of 0.0 - 3.9
Entries may include additional information provided by organizations and efforts sponsored by US-CERT. This information may include identifying information, values, definitions, and related links. Patch information is provided when available. Please note that some of the information in the bulletins is compiled from external, open source reports and is not a direct result of US-CERT analysis.
The NCCIC Weekly Vulnerability Summary Bulletin is created using information from the National Institute of Standards and Technology (NIST) National Vulnerability Database (NVD). In some cases, the vulnerabilities in the Bulletin may not yet have assigned CVSS scores. Please visit NVD for updated vulnerability entries, which include CVSS scores once they are available.
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   Good Netiquette
 And A Green Internet To All!  =====================================================================
Tabula Rosa Systems - Tabula Rosa Systems (TRS) is dedicated to providing Best of Breed Technology and Best of Class Professional Services to our Clients. We have a portfolio of products which we have selected for their capabilities, viability and value. TRS provides product, design, implementation and support services on all products that we represent. Additionally, TRS provides expertise in Network Analysis, eBusiness Application Profiling, ePolicy and eBusiness Troubleshooting. We can be contacted at:
sales@tabularosa.net  or 609 818 1802.
 ===============================================================
In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” has just been published and will be followed by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:


Anyone who would like to review the book and have it posted on my blog or website, please contact me paul@netiquetteiq.com.

In addition to this blog, I maintain a radio show on BlogtalkRadio  and an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and  Yahoo.  I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ and  PSG of Mercer County

Sunday, September 2, 2018

Six Email Worst-Practices: How to Send Your Emails to Your Customer's Trash




Buy the books at

 www.amazon.com/author/paulbabicki
====================================================







from marketingprof.com
Six Email Worst-Practices: How to Send Your Emails to Your Customer's Trash
by Dan Hanrahan  
February 16, 2017

You've Got (Tons of) Mail
More than 205 billion emails are sent out every day; email is the glue that helps clever marketing stick. Some 72% of US adults say they prefer that companies communicate with them through email, and 91% say they'd like to receive promotional emails from the companies they do business with. And companies oblige: 73% of them agree that email is a core part of their marketing efforts, while 25% rate it as their top channel for ROI.
But many otherwise-savvy marketers are misusing email, turning to tactics that annoy and infuriate customers. Avoid these six faux pas to ensure you don't annoy your way into the Trash folder.
1. Blast the E-Blast
"E-blast: A ridiculous non-word made up by marketing people who think the term 'e-mail' is inadequate to describe the explosive excitement of their mass e-mails." —Someone named Sarah N., April 22, 2008
Gone are the days of a one-size-fits-all approach to email. Crafting one message and shooting it off to your entire list each week in hopes it'll resonate with the multiple personalities you provide services to just won't work anymore. Few things in life are more irritating than receiving a batch email, only to realize any prior communication with the company has meant nothing—you're just an entry on a spreadsheet.
Customers who sense you don't care will delete, ignore, or—worse still—unsubscribe.
And the negative connotations the term holds make us marketers wary of it, too. E-blasts cut a little too close to our collective insecurities in the marketing industry. They imply we're launching a bunch of spam-filled emails across an unsuspecting list of contacts. I'll skip shifting into email marketing therapist mode, but I'm confident I'm not the first marketer who's taken serious offense at the notion that someone, at one point, thought I sounded even the slightest bit spammy.
What to do instead: We want our emails to be strategic, targeted, and personalized. We want our marketing to come off as genuine and authentic, not spammy. And, most important, our emails should be useful. Craft strong messages, with quality content, that will provide real value to your readers. Make your readers the hero of their own story. That doesn't mean you have to craft individual messages. That'd be awesome, but time and money are finite resources. Elegantly timed trigger emails with delectable value props should be your focus. Send the right email, at the right time, for the right reason.
2. Short-Sighted Segmentation
In a micro-fragmenting ecosystem of consumer engagement, contacts have been trained to expect segmentation. Segmentation makes it easier to send content people care about—and only the content they care about. If you're not segmenting by gender, location, age group, and the like, it's no wonder your open rates could use improvement.
But that's just the tip of the segmentation iceberg.
When MailChimp stats were measured across segmented campaigns, open rates were 14.13% higher than for non-segmented lists. Clicks were 63.03% higher, and abuse reports were 6.36% lower.
What to do instead: Group your audience by buying behaviors; use dynamic content; allow subscribers to let you know which topics pique their interests. Know your buyer personas, then identify your ideal consumer as individual personas. Then, break down your groups to drive a more relevant message. Relevance ramps up revenue.
3. Dear <first_name>,
"Dear <first_name>," is not personalized content.
A slim 18% of consumers say they trust business leaders today. At its core, business is human. It's a person talking to a person about a product or service. No business sells to another business, per se; we sell to another human who happens to work for another business. People want to do business with those with whom they can relate. They want to buy from people who have been in their shoes, and they have found the hidden key to success (your product). And they want to know that they're important to you and that you can give them real value through resources, not just blanket offers across your customer list.
What to do instead: Netflix knows what kind of shows you're going to watch next. Pandora plays obscure, sub-genre music you'd never have known you loved—predictively, all based on your playlist. Facebook feeds your News Feed with relevant content, custom-tailored just for you.
Personalized content helps customers relate with you, then allows them to create their own journey toward purchase. Injecting a reader's name into the design, segmenting based on location, or creating real-time personalization by using content for specific variables such as weather, offers up the most relevant messages to your contacts and drives big results.
4. From: joe@company.com "Hey, I'm Joe. Nice to talk to you. My name's Joe."
So, you're at a party and you have this conversation:
Person 1: Hey man, I'm Joe
Person 2: Hey Joe, nice to meet you, I'm Dan.
P 1: Do you work around here?
P 2: Yeah, right on the Circle, actually.
P 1: Sweet! I'm right down the block off Market. Well, I'm going to go say hi to the host.
P 2: Right on, man, catch you around!
P 1: You too. My name's Joe.
P 2: …?
It looks and sounds just as vacuous as in your email signature:
P.S. Just in case you're totally oblivious to how email works, here's my email address at the bottom of my email from the email address you just received this email from.
Thanks,
Captain Redundant
What to do instead: Keep your signature tight! Stick to relevant and useful information, and cut your email address.
5. Crazy Email Add-Ons
Picture this: After a one-to-one email message, but before the signature, you see a two-paragraph text block detailing the company background, mission, and vision. What do your eyes do? Where do you focus? Nowhere. And you slide that baby into your trash bin faster than Usain Bolt hit the pavement in Rio.
Other add-ons to skip are irrelevant or an excessive number of social sites, every phone number you've ever been reachable at, inspirational quotes, and, of course, your email address.
What to do instead: Cut back on the frivolous definitions and unneeded text to allow your message to resonate with your audience. Brevity is your friend here, people. Again, keep your messages tight and your signature clean and easy to read.
6. Lack of Contact Information
While we're on the subject of your email signoff, let's not forget to actually include real information in your email signature. That signature doesn't merely tell the recipient who the email is from; it can also help re-establish your relationship with your customers and promote your brand and messaging to your clients. The only thing worse than adding every piece of contact information you have... is to not have any information.
What to do instead: It's small, it's humble, but your email signature has the power to beef up your marketing plan by enhancing your brand and dishing out relevant content. Include the basics, such as your name, phone number and title. Use two or three social media handles (but no more), and add small and bold graphics for a personal touch.
  ===================================

Good Netiquette And A Green Internet To All!  =====================================================================Tabula Rosa Systems - Tabula Rosa Systems (TRS) is dedicated to providing Best of Breed Technology and Best of Class Professional Services to our Clients. We have a portfolio of products which we have selected for their capabilities, viability and value. TRS provides product, design, implementation and support services on all products that we represent. Additionally, TRS provides expertise in Network Analysis, eBusiness Application Profiling, ePolicy and eBusiness Troubleshooting

We can be contacted at:

sales@tabularosa.net  or 609 818 1802.
 ===============================================================
In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” has just been published and will be followed by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:

 www.amazon.com/author/paulbabicki

Anyone who would like to review the book and have it posted on my blog or website, please contact me paul@netiquetteiq.com.

In addition to this blog, I maintain a radio show on BlogtalkRadio  and an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and  Yahoo I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ and  PSG of Mercer County, NJ.


Additionally, I am the president of Tabula Rosa Systems, a “best of breed” reseller of products for communications, email, network management software, security products and professional services.  Also, I am the president of Netiquette IQ. We are currently developing an email IQ rating system, Netiquette IQ, which promotes the fundamentals outlined in my book.