Friday, December 2, 2016

Tabula Rosa Systems Blog Of 12/2/16 - Rowhammer - A Definition


Buy the book at

 www.amazon.com/author/paulbabicki

Rowhammer
http://cdn.ttgtmedia.com/rms/onlineImages/rouse_margaret.jpg
Posted by: Margaret Rouse
Contributor(s): Madelyn Bacon
Rowhammer is a vulnerability in commodity dynamic random access memory (DRAM) chips that allows an attacker to exploit devices with DRAM memory by repeatedly accessing (hammering) a row of memory until it causes bit flips and transistors in adjacent rows of memory reverse their binary state: ones turn into zeros and vice versa.
Top of Form
The flaw, first reported in the paper "Flipping Bits in Memory Without Accessing Them: An Experimental Study of DRAM Disturbance Errors," detailed how, as DRAM processes continues to scale to smaller sizes, it becomes more difficult to prevent individual memory cells from interacting with neighboring cells.
The Rowhammer flaw allows memory manipulation to be used by malicious actors to extract data such as passwords from vulnerable systems. The flaw has been detected in DDR3 and DDR4 DRAM chips and, when combined with other attacks, can be used to access the contents of memory on systems using vulnerable chips. The Google Project Zero team published details of its proof of concept code for exploits of Rowhammer on x86-64 Linux machines, but they wrote that the exploit was likely not specific to Linux systems.
Rowhammer accomplishes this manipulation by forcing the repeated reading and recharging of a row of capacitors in a DRAM chip. The repeated reading and recharging of a row happens when an attacker uses the machine code instruction Cache Line Flush (CLFLUSH) to clear the cache, as shown in the 2014 research paper from Carnegie Mellon University and Intel Labs researchers. Caching limits prevent bit flipping from occurring normally, so the repeated CLFLUSH overloads the system. When the bit flipping happens too often and in capacitor rows too close together, neighboring capacitors begin to interact electrically, and this opens up the opportunity to exploit the Rowhammer flaw.
Researchers at Intel became aware of Rowhammer in 2012 and filed patent applications that were publically disclosed, but the vulnerability didn't garner much attention until 2014 when the research paper was published. DRAM chips are an important part of most electronic devices, including those that are essential to computers. As such, DRAM vulnerabilities like Rowhammer cannot be fixed with basic security software or operating system (OS) updates. Rowhammer continues to be used in new attacks.
=====================================================     
For a great satire on email, please see the following:
https://www.youtube.com/watch?v=HTgYHHKs0Zwscoop_post=bcaa0440-2548-11e5-c1bd-90b11c3d2b20&__scoop_topic=2455618
=============================================== 
Good Netiquette And A Green Internet To All! 
=========================================================================================Tabula Rosa Systems - Tabula Rosa Systems (TRS) is dedicated to providing Best of Breed Technology and Best of Class Professional Services to our Clients. We have a portfolio of products which we have selected for their capabilities, viability and value. TRS provides product, design, implementation and support services on all products that we represent. Additionally, TRS provides expertise in Network Analysis, eBusiness Application Profiling, ePolicy and eBusiness Troubleshooting. We can be contacted at:
sales@tabularosa.net  or 609 818 1802.
 ===============================================================
In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” has just been published and will be followed by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:

 www.amazon.com/author/paulbabicki

Anyone who would like to review the book and have it posted on my blog or website, please contact me paul@netiquetteiq.com.

In addition to this blog, I maintain a radio show on BlogtalkRadio  and an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and  Yahoo I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ and  PSG of Mercer County, NJ.


Additionally, I am the president of Tabula Rosa Systems, a “best of breed” reseller of products for communications, email, network management software, security products and professional services.  Also, I am the president of Netiquette IQ. We are currently developing an email IQ rating system, Netiquette IQ, which promotes the fundamentals outlined in my book.

Over the past twenty-five years, I have enjoyed a dynamic and successful career and have attained an extensive background in IT and electronic communications by selling and marketing within the information technology marketplace.
=============================================================


Thursday, December 1, 2016

Tabula Rosa Systems Blog Of 12/1/16 - How Personalized Email Newsletters Can Increase Engagement


Buy the book at

 www.amazon.com/author/paulbabicki


How Personalized Email Newsletters Can Increase Engagement
mediashift.com August 12, 2016
 A version of this guest post was originally published on the RJI blog.
Tracy Clark, a 2015-2016 RJI Fellow, believes newspapers with editor-selected email newsletters would have better engagement rates if the content were personalized to each user’s interest. She is in the midst of a pilot study with a large U.S. newspaper, which is simultaneously publishing two email newsletters: one includes editor-selected news content, the other features reader-selected stories. The personalized newsletters are based on Clark’s Reportory platform. This is a progress report.
I have always believed that content personalization is superior to non-personalized experiences. That’s why I’m thrilled that initial data from our customized news email pilot supports my hypothesis. Time will tell once the newness wears off on our service and we do the final analysis. Right now we are laser-focused on subscriber growth and continue to tweak our platform to ensure an optimized user experience.
ADVERTISEMENT
Our experiment with a large daily U.S. newspaper has been in market for three months now. We are sending out two different newsletters simultaneously with the same amount of content, all aggregated from the newspaper and The Associated Press. In our version, users select the type of content they want to see. In the publisher version, an editor or journalist selects the content the reader will see.
We have reached 25 percent of their current subscriber base and so far the data leans toward supporting the personalized news approach. We will continue to grow the user base over the next three months to have six months of quantitative data on both services. We’ll also be deploying qualitative surveys to both readerships in order to get valuable satisfaction and preference feedback. All of this information will be published this fall as we unveil our publishing partner and the final results.
Readers Respond Positively to Personalization
Here’s a sneak peak of the performance so far. During the first month, our personalized news emails saw a higher open rate and substantially higher click-through rate (CTR) and click-to-open ratio (CTOR) than their editor-selected news emails. These numbers have stayed fairly similar month-to-month. We’ll release more comprehensive data at the conclusion of the study.
Let’s compare the performance of both newsletters against industry averages. IBM recently released its annual email benchmarking study that includes email performance data from 750 companies representing 3,000 brands in 40 countries. I also pulled recent stats from MailChimp, another email service provider. For reasons unknown, both of their average open rates and CTR and CTOR stats are well below both the publisher’s newsletter and our personalized newsletter. This bodes well for the publisher we are working with and extremely well for our hypothesis that personalization is superior:

Last year Digiday and others clamored over The New York Times’ 70 percent email open rate. While that statistic is phenomenal, they also mentioned that the Times has a 12-person newsletter staff. Many newsrooms across the country have greatly increased the number of newsletters they provide their readers (The Washington Post has more than 75 newsletters, according to Digiday). I petition that instead of deploying multiple niche newsletters that require manual editing and publishing, that media executives instead consider investing in a content personalization vehicle that automatically delivers personalized newsletters for each and every recipient.
Think about the numbers: Let’s say a dedicated newsletter editor at a medium-size publication makes $50,000 a year and he or she oversees three newsletters with a total of 40,000 subscribers. That means that the newspaper is paying this employee basically $1.25 per subscriber, not to mention the acquisition costs spent marketing the newsletters and providing ongoing email provider support. If instead the newspaper invested that $50,000 to building — or otherwise utilizing — an email personalization platform, then there wouldn’t be additional ongoing editor-related costs (albeit you can never forgo the technology and marketing costs). Please don’t think that I’m suggesting newspapers fire these newsletter editors. I’m suggesting that perhaps technology can automate their jobs, and their talents can be re-allocated to another part of the business that requires a human touch.
Unique Email Automation Challenges
Ultimately the experience depends on the content, and we’ve already had some snafus on the content based on the news feed that we have had to work through. For instance, the feed contains both English and Spanish articles but there’s no meta tag to distinguish language. Thus, we had to add code to detect a Spanish character and if it sees one, remove the article from the newsletter. This obviously isn’t fail-proof for articles on topics such as BeyoncΓ©, for example.
Another “gotcha” that I’m dealing with is that if there are no articles that match a user’s preferences we revert to sending the latest articles from AP marked in the feed as “top news” so that we can always send five articles each day for every newsletter for research comparison purposes. However, for some reason in the feed AP flags all of their state lottery articles (and there are a lot of them) as top news, so that often times gets pulled into the newsletter. Someone in North Carolina, for example, could care less about results in the Ohio daily lottery, so I’m working now to re-code how articles get selected versus just relying on the “top news” meta tag.
I’m not the only one in the industry working on news personalization. Crain’s recently announced its own nationwide email news personalization initiative in 35 markets: “Crain’s new city brands feature smart email newsletters that customize business news based on location, reader preferences and engagement.” Moreover, according to Nieman Lab, The Washington Post is deploying “pop up” newsletters based on preferences, and they’re already seeing similar success to ours. “Click-through rates for the personalized newsletters are three times the average and the overall open rate is double that of the average for the Post’s newsletters,” writes Nieman Lab’s Ricardo Bilton.
I believe these two examples reinforce the notion of news personalization, and I’ll be following their efforts closely. More updates on our study to come this fall. Let me know if you have any questions in the meantime.
Tracy Clark is an RJI Fellow and founder of Reportory. As a nonresident fellow, she is conducting usability testing on her technology platform to create news digests for publishers’ subscribers based on individual preferences. Contact her at tracy@reportory.com.
=====================================================     
For a great satire on email, please see the following:
https://www.youtube.com/watch?v=HTgYHHKs0Zwscoop_post=bcaa0440-2548-11e5-c1bd-90b11c3d2b20&__scoop_topic=2455618
=============================================== 
Good Netiquette And A Green Internet To All! 
=========================================================================================Tabula Rosa Systems - Tabula Rosa Systems (TRS) is dedicated to providing Best of Breed Technology and Best of Class Professional Services to our Clients. We have a portfolio of products which we have selected for their capabilities, viability and value. TRS provides product, design, implementation and support services on all products that we represent. Additionally, TRS provides expertise in Network Analysis, eBusiness Application Profiling, ePolicy and eBusiness Troubleshooting. We can be contacted at:
sales@tabularosa.net  or 609 818 1802.
 ===============================================================
In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” has just been published and will be followed by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:

 www.amazon.com/author/paulbabicki

Anyone who would like to review the book and have it posted on my blog or website, please contact me paul@netiquetteiq.com.

In addition to this blog, I maintain a radio show on BlogtalkRadio  and an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and  Yahoo I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ and  PSG of Mercer County, NJ.


Additionally, I am the president of Tabula Rosa Systems, a “best of breed” reseller of products for communications, email, network management software, security products and professional services.  Also, I am the president of Netiquette IQ. We are currently developing an email IQ rating system, Netiquette IQ, which promotes the fundamentals outlined in my book.

Over the past twenty-five years, I have enjoyed a dynamic and successful career and have attained an extensive background in IT and electronic communications by selling and marketing within the information technology marketplace.
=============================================================


Wednesday, November 30, 2016

Tabula Rosa Systems Technical Term For 11/30/16 - FRCP Rule 41- A Very Important Item To Know!


Buy the book at

 www.amazon.com/author/paulbabicki

FRCP Rule 41

FRPC Rule 41 is the part of the United States Federal Rules of Criminal Procedure that covers the search and seizure of physical and digital evidence.

Rule 41 originally granted a federal judge magistrate the authority to issue a warrant to search and seize a person or property located within that judge's district if the person or property is part of a criminal investigation or trial. In April 2016, the Judicial Conference of the United States proposed an amendment to Rule 41 that allows a federal judge magistrate to issue a warrant that allows an investigator to gain remote access to a digital device suspected in a crime, even if the device is located outside of the geographic jurisdiction of the judge issuing the warrant.
Following standard protocol for changes to federal rules, the Supreme Court passed the approved proposal on to Congress, and Congress was given until December 1, 2016 to allow or disallow the proposed changes. An important goal of the amendment to Rule 41 is to prevent criminals from hiding the location of a computing device with anonymization technology in order to make detection and prosecution more difficult.
Privacy advocates are concerned that the amendment will expand the government's authority to legally hack individuals and organizations and monitor any computer suspected of being part of a botnet. In addition to giving the government the authority to seize or copy the information on a digital device no matter where that device is located, the amendment also allows investigators who are investigating a crime that spans five or more judicial districts to go to one judge for warrants instead of having to request warrants from judges in each jurisdiction.
The Electronic Frontier Foundation, the American Civil Liberties Union and more than 50 technology companies -- including Google and PayPal -- opposed the amendment and have urged Congress to carefully examine the constitutional, legal and geopoliticial ramifications of the amendment to Rule 41 before granting approval.
======================================================     
For a great satire on email, please see the following:
https://www.youtube.com/watch?v=HTgYHHKs0Zwscoop_post=bcaa0440-2548-11e5-c1bd-90b11c3d2b20&__scoop_topic=2455618
=============================================== 
Good Netiquette And A Green Internet To All! 
=========================================================================================Tabula Rosa Systems - Tabula Rosa Systems (TRS) is dedicated to providing Best of Breed Technology and Best of Class Professional Services to our Clients. We have a portfolio of products which we have selected for their capabilities, viability and value. TRS provides product, design, implementation and support services on all products that we represent. Additionally, TRS provides expertise in Network Analysis, eBusiness Application Profiling, ePolicy and eBusiness Troubleshooting. We can be contacted at:
sales@tabularosa.net  or 609 818 1802.
 ===============================================================
In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” has just been published and will be followed by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:

 www.amazon.com/author/paulbabicki

Anyone who would like to review the book and have it posted on my blog or website, please contact me paul@netiquetteiq.com.

In addition to this blog, I maintain a radio show on BlogtalkRadio  and an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and  Yahoo I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ and  PSG of Mercer County, NJ.


Additionally, I am the president of Tabula Rosa Systems, a “best of breed” reseller of products for communications, email, network management software, security products and professional services.  Also, I am the president of Netiquette IQ. We are currently developing an email IQ rating system, Netiquette IQ, which promotes the fundamentals outlined in my book.

Over the past twenty-five years, I have enjoyed a dynamic and successful career and have attained an extensive background in IT and electronic communications by selling and marketing within the information technology marketplace.
=============================================================


Tuesday, November 29, 2016

Tabula Rosa Systems Blog Of 11/29/30 - When to use the heart: 14 guidelines for emoji etiquette


Buy the book at

 www.amazon.com/author/paulbabicki

When to use the heart: 14 guidelines for emoji etiquette – from mashable.com

1. Wait until after the first date for flirty emoji.
This was a common answer, especially if they're a person you met through a dating app. Says Erin, events manager, "I think you need to establish that you can speak IRL" before using emoji like hearts, winking faces or romantic smilies. Similarly to the so-called sexual emoji listed in No. 14 on our list, if you try to seduce too quickly, your Tinder date could turn into a Tinder "don't text me again."
2. Rely on more basic emoji, unless you're super close... 
Before you send a monkey emoji, ensure you're good pals. Some people we asked said it was "awkward" to get a poop emoji from an acquaintance. Rather than be perceived as juvenile, wait until you know the person well enough to send the more quirky or obscure emoji.
3. ...or use out-of-context emoji to see if their sense of humor matches yours.

Says Cailey, travel intern, "I’ll send a really, really...random emoji to those texts that really don’t merit a response. If they text back an even weirder emoji, then they cool and we can hang. But if they’re like, 'What does that mean?' they don’t get my brand of humor and we probably don’t have a future."
4. In general, use emoji to calibrate friends πŸ‘―
"I use emoji as soon as possible because I like to test new friends," says Kellen, tech intern. The best way to tell if using emoji is cool with the other person is to see if they send them back. If not, don't take it personally; they may not be an emoji fan. From there, either tone down the smilies or you do you anyway. 
5. Bosses should use them first. 
Us interns unanimously agreed: "I would never use an emoji with my boss until they used one first, especially the first few weeks of working there. How do you know if they like emojis? Do you think they like me? Where's the printer?
6. When you unlock an inside joke 

This was an exchange between myself and coworker Katie, establishing we were friends and that we could both send one another emoji and memes, the basis of a true friendship. 
7. Different color hearts πŸ’œ πŸ’š have different meanings. 

Using the red heart early in a conversation may come off a little love-aggressive. Green, blue and pink are a bit more casual for flirting or friendships, agreed colleagues. 
8. A simple smiley πŸ™‚ tells your boss you're a team player...
When texting with your boss, it’s important not to come across as juvenile. It’s also important to show you know who’s — for lack of a better term — boss. When Kelly, humor intern, was an assistant at the start of her career, she would send a simple smiley. “When I had to ask him to do things he may not have wanted to do, adding a simple smiley would convey that I still knew I was his employee."
9. ...but it could also come off creepy. 
Another employee, who prefers to stay anonymous in fear of being sent the simple smiley, says it's never okay to use it. "It's creepy! Use something else. I prefer the upside down smiley πŸ™ƒ. If you're going to be a creep, go all out." 
10. Don’t send your teacher the beer emoji 🍺 .
Unless, of course, it’s your college professor who’s hosting a wine and cheese gala. Emoji, in general, indicate a casual conversation, so be wise about who to be casual with.
11. Don't add an emoji after their contact until you're really sure.
This is a personal superstition. It seemed that every time I added emoji to the end of a potential bae's contact it would be over within a few weeks. With my ex, I felt the only appropriate emoji for him was the bomb. (It was only a matter of time.) 
12. "I use the sparkle heart emoji to establish I am a princess as soon as possible." 
If you're speaking with someone and want to establish who is in charge early on within the conversation, Cailey, travel intern, recommends using that shiny pink emoji with the stars. 
13. Be extra cautious of the kissy heart emoji 😘 .
Parents seem to love emoji, but they don't always get it right. "My dad uses the kissing heart in texts and I know he means it in like a loving parent way, but it makes me want to run for the hills," says Proma, entertainment intern. You might need to have "the talk" about emoji meanings. Please grandma, do not send the eggplant again, I don't care what's for dinner.
14. Wait awhile to send your mother-in-law an emoji.
It can be hard to gauge what your significant other's parents think of you. Out of respect, maybe hold off...unless they ask about grandkids too soon 😑
=======================================================     
For a great satire on email, please see the following:
https://www.youtube.com/watch?v=HTgYHHKs0Zwscoop_post=bcaa0440-2548-11e5-c1bd-90b11c3d2b20&__scoop_topic=2455618
=============================================== 
Good Netiquette And A Green Internet To All! 
=========================================================================================Tabula Rosa Systems - Tabula Rosa Systems (TRS) is dedicated to providing Best of Breed Technology and Best of Class Professional Services to our Clients. We have a portfolio of products which we have selected for their capabilities, viability and value. TRS provides product, design, implementation and support services on all products that we represent. Additionally, TRS provides expertise in Network Analysis, eBusiness Application Profiling, ePolicy and eBusiness Troubleshooting. We can be contacted at:
sales@tabularosa.net  or 609 818 1802.
 ===============================================================
In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” has just been published and will be followed by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:

 www.amazon.com/author/paulbabicki

Anyone who would like to review the book and have it posted on my blog or website, please contact me paul@netiquetteiq.com.

In addition to this blog, I maintain a radio show on BlogtalkRadio  and an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and  Yahoo I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ and  PSG of Mercer County, NJ.


Additionally, I am the president of Tabula Rosa Systems, a “best of breed” reseller of products for communications, email, network management software, security products and professional services.  Also, I am the president of Netiquette IQ. We are currently developing an email IQ rating system, Netiquette IQ, which promotes the fundamentals outlined in my book.

Over the past twenty-five years, I have enjoyed a dynamic and successful career and have attained an extensive background in IT and electronic communications by selling and marketing within the information technology marketplace.
=============================================================