Tuesday, March 21, 2017

Tabula Rosa Systems Tech Term Of The Day Programmatic Advertising



Buy the books at

 www.amazon.com/author/paulbabicki
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Programmatic Advertising from whatis.com
Programmatic advertising is a system that automates the processes and transactions involved with purchasing and dynamically placing ads on websites or apps. Programmatic advertising makes it possible to purchase and place ads, including targeted advertising content, in less than a second.

Ads are placed through an auction system known as real-time bidding (RTB) that manages transactions between the site or app publisher (the supply side) and the advertiser (the demand side). The advertiser sets criteria for buying ads through a software interface, such as a demand-side platform (DSP). When a publisher's software notifies the system that they have ad inventory (spaces for ads) available, those spaces are offered for real-time bidding.

Through automated processes, advertisers bid for the impression (a single view of an ad by a single individual) based on its perceived value, according to established criteria. All these processes and the placement of the ad occur within the time it takes for the requested web page to load. The entire process takes place between the time that a user requests a web page and the time it takes for that page to load in the browser. (For a more in-depth explanation, see our definition of real-time bidding.)

Programmatic advertising has been promoted as a way of optimizing the advertiser's investment and the publisher's profit, while also automating tasks and making it possible to serve consumers with the most relevant purchase opportunities, which are more likely to result in sales. However, there are significant downsides to all this automation. Low bids on impressions can lead to ineffective ad purchases or placement on inappropriate websites, for example, and even ad fraud. Similarly, the publisher can end up with inappropriate ads appearing on their sites. From the customer's perspective, there are concerns about data privacy, as well as the annoyance of being targeted with ads that follow you from one site to another, possibly for something that you've already purchased elsewhere or decided not to buy.
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Good Netiquette And A Green Internet To All!  =====================================================================Tabula Rosa Systems - Tabula Rosa Systems (TRS) is dedicated to providing Best of Breed Technology and Best of Class Professional Services to our Clients. We have a portfolio of products which we have selected for their capabilities, viability and value. TRS provides product, design, implementation and support services on all products that we represent. Additionally, TRS provides expertise in Network Analysis, eBusiness Application Profiling, ePolicy and eBusiness Troubleshooting

We can be contacted at:

sales@tabularosa.net  or 609 818 1802.
 ===============================================================
In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” has just been published and will be followed by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:

 www.amazon.com/author/paulbabicki

Anyone who would like to review the book and have it posted on my blog or website, please contact me paul@netiquetteiq.com.

In addition to this blog, I maintain a radio show on BlogtalkRadio  and an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and  Yahoo I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ and  PSG of Mercer County, NJ.


Additionally, I am the president of Tabula Rosa Systems, a “best of breed” reseller of products for communications, email, network management software, security products and professional services.  Also, I am the president of Netiquette IQ. We are currently developing an email IQ rating system, Netiquette IQ, which promotes the fundamentals outlined in my book.

Over the past twenty-five years, I have enjoyed a dynamic and successful career and have attained an extensive background in IT and electronic communications by selling and marketing within the information technology market.

Monday, March 20, 2017

Tabula Rosa Systems Security Bulletin - SB17-079: Vulnerability Summary for the Week of March 13, 2017




Buy the books at

 www.amazon.com/author/paulbabicki
====================================================







National Cyber Awareness System:

03/20/2017 09:37 AM EDT

Original release date: March 20, 2017
The US-CERT Cyber Security Bulletin provides a summary of new vulnerabilities that have been recorded by the National Institute of Standards and Technology (NIST) National Vulnerability Database (NVD) in the past week. The NVD is sponsored by the Department of Homeland Security (DHS) National Cybersecurity and Communications Integration Center (NCCIC) / United States Computer Emergency Readiness Team (US-CERT). For modified or updated entries, please visit the NVD, which contains historical vulnerability information.
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Good Netiquette And A Green Internet To All!  =====================================================================Tabula Rosa Systems - Tabula Rosa Systems (TRS) is dedicated to providing Best of Breed Technology and Best of Class Professional Services to our Clients. We have a portfolio of products which we have selected for their capabilities, viability and value. TRS provides product, design, implementation and support services on all products that we represent. Additionally, TRS provides expertise in Network Analysis, eBusiness Application Profiling, ePolicy and eBusiness Troubleshooting

We can be contacted at:

sales@tabularosa.net  or 609 818 1802.
 ===============================================================
In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” has just been published and will be followed by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:

 www.amazon.com/author/paulbabicki

Anyone who would like to review the book and have it posted on my blog or website, please contact me paul@netiquetteiq.com.

In addition to this blog, I maintain a radio show on BlogtalkRadio  and an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and  Yahoo I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ and  PSG of Mercer County, NJ.


Additionally, I am the president of Tabula Rosa Systems, a “best of breed” reseller of products for communications, email, network management software, security products and professional services.  Also, I am the president of Netiquette IQ. We are currently developing an email IQ rating system, Netiquette IQ, which promotes the fundamentals outlined in my book.

Over the past twenty-five years, I have enjoyed a dynamic and successful career and have attained an extensive background in IT and electronic communications by selling and marketing within the information technology market.

Sunday, March 19, 2017

Tabula Rosa Systems Security Alert Captain 'Kirk' Ransomware





Buy the books at

 www.amazon.com/author/paulbabicki
====================================================







March 17, 2017 from scmagazine.com

Star Trek-themed Captain 'Kirk' ransomware with Spock decryptor spotted

Star Trek-themed Captain 'Kirk' ransomware with Spock decryptor spotted
A cybercriminal who obviously watches way too much television has gone where many have gone before and rolled out a new malware family called Kirk ransomware.

Kirk's creators did have a sense of humor when putting together their scheme. The malware, which was uncovered by Avast cyber researcher Jakub Kroustek, contains a short list of Star Trek and SciFi references that any TV junkie/hacker would admire. In addition to naming the code after the captain of the USS Enterprise, the decryptor that is supplied once payment is made is dubbed Spock, according to Bleeping Computer.
In addition, there is a reference to a Low Orbital Ion Canon, which not only satisfies the geeks out there, but is also a real type of network stress tool.

There has not yet been any reported incidences of Kirk, which is written in Python, in the wild, but on (mixed metaphor alert) the dark side of the situation the malware has the potential to be dangerous as no decryptor is available, except for the one offered by the criminals. Webroot reverse engineer Eric Klonowski said his firm classified Kirk as malicious on March 7.

Bleeping Computer founder Lawrence Abrams also noted that the cybercriminals are using the Monero digital currency instead of the more popular Bitcoin, which he believes is a first for this type of attack.

Since the Kirk ransomware has not been officially spotted in the wild nor have any victims come forward, Abrams told SC Media, its distribution method is still unknown. However, once in a system it cloaks itself as a Low Orbital Ion Canon stress tool, and uses a fake Low Orbital Ion Canon alert to confuse the victim. The ransomware then executes creating an AES password, which in turn, is encrypted by an embedded RSA-4096 encryption key and stored in the system for later use.

"The Kirk malware demonstrates that ransomware crypto can be effectively implemented in a few lines of code with relatively few weaknesses," Klonowski said, adding that "New flavors of ransomware are nothing new, we've seen ransomware that brands itself as PAC-MAN, Breaking Bad, etc. Generally, these don't proliferate and aren't very serious in the grand scheme of things."
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Good Netiquette And A Green Internet To All!  =====================================================================Tabula Rosa Systems - Tabula Rosa Systems (TRS) is dedicated to providing Best of Breed Technology and Best of Class Professional Services to our Clients. We have a portfolio of products which we have selected for their capabilities, viability and value. TRS provides product, design, implementation and support services on all products that we represent. Additionally, TRS provides expertise in Network Analysis, eBusiness Application Profiling, ePolicy and eBusiness Troubleshooting

We can be contacted at:

sales@tabularosa.net  or 609 818 1802.
 ===============================================================
In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” has just been published and will be followed by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:

 www.amazon.com/author/paulbabicki

Anyone who would like to review the book and have it posted on my blog or website, please contact me paul@netiquetteiq.com.

In addition to this blog, I maintain a radio show on BlogtalkRadio  and an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and  Yahoo I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ and  PSG of Mercer County, NJ.


Additionally, I am the president of Tabula Rosa Systems, a “best of breed” reseller of products for communications, email, network management software, security products and professional services.  Also, I am the president of Netiquette IQ. We are currently developing an email IQ rating system, Netiquette IQ, which promotes the fundamentals outlined in my book.

Over the past twenty-five years, I have enjoyed a dynamic and successful career and have attained an extensive background in IT and electronic communications by selling and marketing within the information technology market.

Saturday, March 18, 2017

Tabula Rosa Systems Blog Of 3/18/17 - For Wont Of A Comma




Buy the books at
 www.amazon.com/author/paulbabicki


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The article below is a nice one on the use of commas. In my book “ Netiquette IQ . . . “ there is a wealth of information on punctuation usage for email!

“The writer who neglects punctuation, or mispunctuates, is liable to be misunderstood for the want of merely a comma, it often occurs that an axiom appears a paradox, or that a sarcasm is converted into a sermonoid.” Edgar Allen Poe
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A Comma (or Its Absence) Can Change a Sentence’s Message
By Mark Nichol  - dailywritingtips.com
Writers are divided in opinion about punctuating introductory words or phrases—and often, they are at war with themselves with the topic. Even adherents of open punctuation will generally insert a comma after an adverb, whether it is transitional, like however, or descriptive, like suddenly, and will follow even a brief modifying phrase such as “according to the study” or “contrary to popular belief” with pausing punctuation.
But somewhere in between—in the case of a short opening phrase like “last year” or “in retrospect”—many people believe a comma setting the phrase off from the sentence’s main clause is unnecessary. For consistency, I advocate generally using a comma regardless of the phrase’s length, but even though I am a close-punctuation adherent, I realize there are exceptions.
Consider the use of please, for example. Read this sentence: “Please sit down.” Now, read this one. “Please, sit down.” Did you read them differently? I hope so. The intent behind each statement is distinct: “Please sit down” is an imperative barely tempered by a courtesy term; the person to whom the statement is delivered is expected to comply. By contrast, “Please, sit down” is an entreaty; the speaker sincerely hopes that the other person will accept the invitation.
There’s a difference, too, between “Of course you would say whatever you thought I wanted to hear” and “Of course, you would say whatever you thought I wanted to hear.” The first sentence is delivered with some heat; the speaker’s tone is wounded and derisive. The second statement, by contrast, is more measured and reflective.
These examples are more subtle than when one decides whether one should punctuate, for example, “In time you will understand why I acted as I did”: You either agree with me that if one is to punctuate a more extensive introductory phrase (“When you have time to reflect, you will understand why I acted as I did”)—and most writers will choose to do so—it’s only logical to treat a more concise opening phrase the same way (otherwise, where does one draw the line?), or you don’t agree. But sometimes, what a sentence communicates changes with the mere insertion or omission of a comma, and the writer should be sensitive to such nuances to help the reader read between the lines.
 

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  Good Netiquette And A Green Internet To All!  =====================================================================Tabula Rosa Systems - Tabula Rosa Systems (TRS) is dedicated to providing Best of Breed Technology and Best of Class Professional Services to our Clients. We have a portfolio of products which we have selected for their capabilities, viability and value. TRS provides product, design, implementation and support services on all products that we represent. Additionally, TRS provides expertise in Network Analysis, eBusiness Application Profiling, ePolicy and eBusiness Troubleshooting

We can be contacted at:

sales@tabularosa.net  or 609 818 1802.
 ===============================================================
In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” has just been published and will be followed by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:

 www.amazon.com/author/paulbabicki

Anyone who would like to review the book and have it posted on my blog or website, please contact me paul@netiquetteiq.com.

In addition to this blog, I maintain a radio show on BlogtalkRadio  and an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and  Yahoo I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ and  PSG of Mercer County, NJ.


Additionally, I am the president of Tabula Rosa Systems, a “best of breed” reseller of products for communications, email, network management software, security products and professional services.  Also, I am the president of Netiquette IQ. We are currently developing an email IQ rating system, Netiquette IQ, which promotes the fundamentals outlined in my book.

Over the past twenty-five years, I have enjoyed a dynamic and successful career and have attained an extensive background in IT and electronic communications by selling and marketing within the information technology market.