Customer Journey Map
journey map, sometimes referred to as a customer experience map,
is a visual representation of the path a customer takes when interacting with
a company. An important goal of creating a customer journey map is to provide
all interested stake holders with clear information about how customers are
moving through the sales funnel and identify where there are
communication gaps and missed opportunities. |
Business-to-business (B2B) journey maps typically begin with a prospective customer first hearing about a product. The prospect is tracked through the inquiry and comparison stages and followed through the purchase and installation stages. A detailed map may also show the customer accessing post-purchase support services, airing grievances or recommending the product on social media websites and hopefully, becoming a repeat customer.
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In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” has just been published and will be followed by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:
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Additionally, I am the president of Tabula Rosa Systems, a “best of breed” reseller of products for communications, email, network management software, security products and professional services. Also, I am the president of Netiquette IQ. We are currently developing an email IQ rating system, Netiquette IQ, which promotes the fundamentals outlined in my book.
Over the past twenty-five years, I have enjoyed a dynamic and successful career and have attained an extensive background in IT and electronic communications by selling and marketing within the information technology marketplace.