Twitter
Pledges To Fix Its Most Annoying Features
It’s
about time.
05/24/2016 10:53 am ET hffingtonpost.com
DADO RUVIC
/ REUTERS
Big
changes are coming to Twitter.
Many
basic features on the popular social media service will be completely overhauled in
the coming months, the company announced in a blog post Tuesday. The changes
will make Twitter easier to use but potentially ratchet up noise levels on the
already cacophonous platform.
Twitter,
which famously enforces a 140-character limit on tweets, will ease up on
various restrictions. User handles and visual media like photos, videos and
GIFs will no longer count toward the character count. People will now be able
to retweet themselves, in case they want a message to get more visibility down
the line.
And,
if your tweet starts with another user’s handle, it will be broadcast to
everyone who follows you — like any other tweet. Currently, starting a tweet
with another user’s name means that tweet will only appear to people who follow
you and the other person — as a workaround, people append a
period to the start of user names if they want everyone to see it.
TWITTER
A summary of every change coming to Twitter
The
move marks some of the biggest changes made by CEO Jack Dorsey since he returned in
October to the company he co-founded. He arrived at a particularly tumultuous
time. By the end of last year, the social network failed to add
any new users, who are key to charging higher rates for advertising
on the platform.
The
company rolled out some swift changes, such as a new section called Moments,
meant to make consuming news easier for users who may find the platform
difficult to navigate. That, coupled with its first serious advertising
campaign, may have somewhat reversed its fortunes. During its first-quarter
earnings call last month, Twitter reported better-than-expected user growth —
but revenue missed estimates, and the stock price, already on a precipitous
decline over the last year, plummeted 12 percent.
It’s
difficult to say what impact the updates will have. In a sense, they’ll make
Twitter a more intuitive platform for newcomers: The strange arcana that go
into determining character counts will be washed away, after all, leaving
individuals with a full 140 keystrokes to say whatever they want.
But
the expansion of retweets and elimination of targeted “@” replies will make the
platform noisier — unless it more fully embraces an algorithm that
shows users content that Twitter automatically determines to be relevant. A
noisier Twitter will no doubt continue to enable harassment, a major problem on the social
network.
The
company said this is just the start, and that more changes will be coming.
“We’re
exploring ways to make existing uses easier and enable new ones, all without
compromising the unique brevity and speed that make Twitter the best place for
live commentary, connections, and conversations,” Todd Sherman, Twitter’s
senior project manager, wrote in the blog post announcing the update.
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