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Researching
Your Prospective Company to
Increase Your Competitive Edge
Without knowledge
action is useless and knowledge without action is futile.
—Abu Bakr
Does good Netiquette
include researching a company and its associated hiring staff? The answer is a resounding
yes! Many, perhaps most, job seekers totally omit any detailed research of a company.
It will give you a competitive edge among fellow candidates to research general
company information, key employees and relationships; specific keywords relevant
to a recruiter, hiring manager, or company; financial data; latest news and key
events; and the company’s stock prices. Even if you know a company fairly well,
you may not know the major new developments at the organization. Here are some examples
of what you might look for about a company:
·
Top accomplishments:
Review the company’s major accomplishments in the field and with customers.
·
Company history:
In addition to learning about the company’s accomplishments, research the
history of the company, particularly paying attention to anything unique that
has happened within its past.
·
Stock prices:
Look up the company’s current stock prices and for at least one previous year.
·
Executives:
At a minimum, know the names of the company’s CEO, COO and your potential managers’
bosses.
·
Competition:
In addition to determining your prospective company’s competition in the marketplace,
also find out its ranking, which could be a big positive for you if it is positioned
correctly.
·
New products:
If the products/services produced by the company are part of your possible ROI
(return on investment), stress how you can add substantial value to their
creation.
·
New
expansions or departments: Knowing
about a company’s new expansion or departments for which you might be qualified
allows you to determine your specific immediate value at the company.
·
Buzzwords:
Check the company’s website and view the buzzwords in product descriptions, press
releases and white papers. Include these buzzwords and respond to them when you
are writing to an employee of the company.
·
Popular products:
The same advice applies as for “New products.”
·
Specific
departments and responsibilities[JW1] :
Research the specific areas you will be associated with.Any additional departments you might fit into: Oftentimes, there is
more than one department or position for which you might be qualified. It is
best to know about these when sending your first letter or making the initial
call.
For a great satire on email, please see the following:
https://www.youtube.com/watch?v=HTgYHHKs0Zwscoop_post=bcaa0440-2548-11e5-c1bd-90b11c3d2b20&__scoop_topic=2455618
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Good Netiquette And A Green Internet To All!
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Another Special Announcement - Tune in to my radio interview, on Rider University's station, www.1077thebronc.com I discuss my recent book, above on "Your Career Is Calling", hosted by Wanda Ellett.
In addition to this blog, Netiquette IQ
has a website with great assets which are being added to on a regular
basis. I have authored the premiere book on Netiquette, “Netiquette IQ -
A Comprehensive Guide to Improve, Enhance and Add Power to Your
Email". My new book, “You’re Hired! Super Charge Your Email Skills in
60 Minutes. . . And Get That Job!” has just been published and will be
followed by a trilogy of books on Netiquette for young people. You can
view my profile, reviews of the book and content excerpts at:www.amazon.com/author/paulbabicki
In addition to this blog, I maintain a radio show on BlogtalkRadio and an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and Yahoo. I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ and PSG of Mercer County, NJ.
I am the president of Tabula Rosa Systems,
a “best of breed” reseller of products for communications, email,
network management software, security products and professional
services. Also, I am the president of Netiquette IQ. We are currently developing an email IQ rating system, Netiquette IQ, which promotes the fundamentals outlined in my book.
Over the past twenty-five years, I have enjoyed a dynamic and successful career and have attained an extensive background in IT and electronic communications by selling and marketing within the information technology marketplace.Anyone who would like to review the book and have it posted on my blog or website, please contact me paul@netiquetteiq.com.
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