From whatis.techtarget.com
Yik Yak
Yik Yak is a microblogging app that allows people
to post messages (yaks) without user names; the mobile app aggregates and presents the
posts of users within a 1.5 mile radius as a streaming data feed.
Users can reply to messages anonymously and vote posts and
replies up or down. The app combines instant messaging and GPS technologies to enable posting
within the specified geographical area. Geofencing be used to block Yik Yak
within specified areas.
Yik Yak features include:
·
Yakarma: A
numerical score based on upvotes and downvotes received and given.
·
Upvote/Downvote: User
votes to raise or lower the score of a yak. The higher the score, the more it
affects Yakarma. Yaks that reach a score of -5, on the other hand, are
automatically deleted.
·
Peek: Enables
view-only access to Yik Yak community feeds from other areas, such as college
or university feeds.
·
New/Hot Tabs: The
option to switch between a chronological feed and a feed of the most popular
yaks, based on upvotes.
·
Other Top Yaks: The
current Google image result page from searches for the word "yak".
Typically all images of the animal.
·
My Herd: Allows
users to designate an area such as their home, workplace or campus as their
base camp and post to it even when they are not in range.
·
Photos: Allows
users to include images in yaks. Photos are moderated for unacceptable content
and displayed in grids of locally-posted images.
After Yik Yak launched in 2013, it was criticized for
providing an anonymous channel forcyberbullying. Multiple high-profile
incidents led the developers to block the app near high schools and middle
schools the following year.
Although Yik Yak enables anonymous posting, that doesn't
mean that messages can't be traced back to their sources. Users are required to
provide a phone number for sign up and Yik Yak stipulates that they can provide
police with user IP addresses, GPS coordinates, device details and data and
time for each message if supported by a search warrant, court order or
subpoena. As a result, Yik Yak users have been arrested for making threats of
violence in their posts.
According to some security and privacy experts, what Yik Yak
offers is really pseudoanonymity -- the appearance of anonymity, but not the
reality.
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