Monday, August 17, 2015

Tabula Rosa Systems Blog Of 8/18/2015 - New Website Reveals Personal Information Even Google Can't Find


New Website Reveals Personal Information Even Google Can't Find
9:06am Friday, July 24, 2015
as told to Heidi R. from instantcheckmate.com
Ever try Googling someone only to come up with basic information and maybe a link or two to an outdated social media profile? There's a new website going around that promises to reveal much more then just a simple google search can show you.
Been issued a speeding ticket? Failed to stop at a stop sign? What about your family members? And friends? If you are like most of us, the answer to at least one of those questions is “yes”—the vast majority of us have slipped up at least once or twice.
An innovative new websiteInstant Checkmate is now revealing the full “scoop” on millions of Americans.
Instant Checkmate aggregates hundreds of millions of publicly available criminal, traffic, and arrest records and posts them online so they can easily be searched by anyone. Members of the site can literally begin searching within seconds, and are able to check as many records as they like (think: friends, family, neighbors, etc. etc.).
Previously, if you wanted to research someone’s arrest records, you might have had to actually go in to a county court office—in the appropriate county—and formally request information on an individual. This process may have taken days or weeks, or the information might not have been available at all. With websites like Instant Checkmate, however, a background check takes just a few clicks of the mouse, and no more than a minute or two.
While preparing this article I decided to run a quick search on myself to give the service a real-world test. To my dismay, the search revealed several items I’d long forgotten—one of them being for the possession of a fake ID I was (embarrassingly) issued back in college when I was just 18 years old.
"possession of a fake ID I was (embarrassingly) issued back in college when I was just 18 years old"
After searching myself and finding those records, my curiosity was piqued, and I began researching family members—apparently my aunt Susanne isn’t a very good driver, judging by the numerous traffic citations that showed on her record.
One of the most interesting aspects of Instant Checkmate is that it shows not only criminal records, but also more general background information like court records, various types of licenses (medical, firearm, aviation, etc.), previous addresses, phone numbers, birthdates, estimated income levels and even satellite imagery of known addresses—it’s really pretty scary just how much information is in these reports.
In addition to giving information on the specific person you search for, the report also includes a scrolling list of “local sex offenders” for whatever region you’ve searched—along with a map plotting out the locations of those offenders. I started perusing the ones that showed up in my report, and I was absolutely blown away when I stumbled upon my junior high school wrestling coach’s mug shot.
"I was absolutely blown away when I stumbled upon my junior high school wrestling coach’s mug shot."
His crime was listed as "Out of state offense,"" so I wasn’t able to get the specifics (you usually can—this was an unusual case), but he was definitely a registered sex offender. Scary stuff.
I would definitely recommend this tool to friends and family. Anyone can start running background checks on Instant Checkmate within a few seconds—just click this link to get started.

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For a great email parody, view the following link:

https://www.youtube.com/watch?v=HTgYHHKs0Zw&__scoop_post=bcaa0440-2548-11e5-c1bd-90b11c3d2b20&__scoop_topic=2455618
============================================== 
**Important note** - contact our company for very powerful solutions for IP management (IPv4 and IPv6, security, firewall and APT solutions:

www.tabularosa.net

In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” will be published soon follow by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:

 www.amazon.com/author/paulbabicki

 If you would like to listen to experts in all aspects of Netiquette and communication, try my radio show on BlogtalkRadio  Additionally, I provide content for an online newsletter via paper.li. I have also established Netiquette discussion groups with Linkedin and Yahoo.  I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. Further, I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and have been a contributor to numerous blogs and publications. 

Lastly, I am the founder and president of Tabula Rosa Systems, a company that provides “best of breed” products for network, security and system management and services. Tabula Rosa has a new blog and Twitter site which offers great IT product information for virtually anyone.
==============================================

Tabula Rosa Systems Security Alert From US-CERT - SB15-229: Vulnerability Summary for the Week of August 10, 2015

National Cyber Awareness System:
08/17/2015 06:16 AM EDT

Original release date: August 17, 2015
The US-CERT Cyber Security Bulletin provides a summary of new vulnerabilities that have been recorded by the National Institute of Standards and Technology (NIST) National Vulnerability Database (NVD) in the past week. The NVD is sponsored by the Department of Homeland Security (DHS) National Cybersecurity and Communications Integration Center (NCCIC) / United States Computer Emergency Readiness Team (US-CERT). For modified or updated entries, please visit the NVD, which contains historical vulnerability information.






================================================================
Good Netiquette to all!
================================================================

For a great email parody, view the following link:

https://www.youtube.com/watch?v=HTgYHHKs0Zw&__scoop_post=bcaa0440-2548-11e5-c1bd-90b11c3d2b20&__scoop_topic=2455618



==============================================
**Important note** - contact our company for very powerful solutions for IP management (IPv4 and IPv6, security, firewall and APT solutions:

www.tabularosa.net

In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” will be published soon follow by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:

 www.amazon.com/author/paulbabicki

 If you would like to listen to experts in all aspects of Netiquette and communication, try my radio show on BlogtalkRadio  Additionally, I provide content for an online newsletter via paper.li. I have also established Netiquette discussion groups with Linkedin and Yahoo.  I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. Further, I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and have been a contributor to numerous blogs and publications. 

Lastly, I am the founder and president of Tabula Rosa Systems, a company that provides “best of breed” products for network, security and system management and services. Tabula Rosa has a new blog and Twitter site which offers great IT product information for virtually anyone.
==============================================

Sunday, August 16, 2015

Tabula Rosa Systems Blog - Are You an Intellectual Troll?


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Are You an Intellectual Troll?  From  www.marketwrite.com
 KERRY BUTTERS 
For many of us, interacting with people online who are complete strangers to us is a relatively new thing. Those unfamiliar with the early days of the internet are generally equally unfamiliar with netiquette. This was a term coined in 1995 by an Intel employee to give enterprises some guidelines on using the net. Netiquette is an amalgamation of the terms internet and etiquette and describes a set of rules that dictate how you should use the web (give them a read, you’ll see that there are many things that are not new, including trolls).
For example, we all know now that writing everything in caps is SHOUTING.
This came about due to netiquette.
However, I’d like to draw your attention to number 10, which states,
“When someone makes a mistake – whether it’s a spelling error or a spelling flame, a stupid question or an unnecessarily long answer – be kind about it.”
We’ve all come across grammar nazis, those people who appear to spend all of their time trolling for spelling mistakes so that they can put a person down and correct them (sometime accompanied by insults). Despite the fact that many people now frown on grammar nazis and tell them where to get off, there are still plenty around.
Netiquette Rule #10
The netiquette rule #10 goes on to say:
“If you do decide to inform someone of a mistake, point it out politely, and preferably by private email rather than in public […] and never be arrogant or self-righteous about it.”
It’s this final point that I would like to pick up on. Recently, I’ve taken to reading more of the comments left on popular media stories from the big publications. We all know that many of these will attract trolls – you know the kind, the ones that leave deliberately provocative comments in order to garner a reaction.
The first reference to trolls was made in 1992, although it’s likely that the term was used previously to this. Trolls were sometimes known as ‘Flamers’ which was connected to ‘flame wars’ which, in the early internet, was the term applied to an argument which sprung up as a result of internet-based discussion. Trolls carry out their actions purposefully in order to provoke a response and often, their comments don’t reflect their views of the world.
A New Breed
Delving further into the comments sections on various publications, something new has come to my attention.
A new breed of troll has emerged.
These trolls like to spend their time offering up their opinion like it’s the only one in the world and how VERY dare you ever argue with them. Often, their opinion is backed by various links – which are always well-sourced – that serve to prove their point. They never make a spelling mistake and their discourse is often dripping with a sneering academic vocabulary that all but shouts “you people are SO stupid.”
I like to call these people intellectual trolls.
 Understand this. These people are not interested in engaging with you, the publication in question, or anyone else. What they are secretly seeking is affirmation of their intellect, although they would never admit it.
Types of Intellectual Troll
All intellectual trolls have one thing in common, their comments always scream “look how clever I am”.
There are some slight variations on the type that you might come across though.
#1: The Pseudo-Intellectual
This type of troll attended university back in 1992, which gave them the beginnings of critical thinking. They dropped out of the course well before the end, as they discovered that they actually already knew more than the lecturers and didn’t in fact need the course.
Since their time at university, they’ve successfully managed to convince themselves that it wasn’t just their teachers, actually, the whole world knows less than they do on any given subject.
The pseudo-intellectual troll is recognized by the number of very long words that they use. Alongside this, you will usually find a lofty explanation of their meaning in the form of an essay. If you pay attention to the language that they use, you can usually take a pretty accurate guess at what they studied.
The pseudo-intellectual troll is the most aggressive as their foray into learning has taught them that they know best. They will argue black is white under the right conditions, and since verbal intercourse with these individuals is frustrating and often quite boring, they will usually win – eventually.
#2: The Student-Intellectual
These young trolls, delighted with their place in the world of adult academia, usually only indulge in their guilty pleasure after a few pints in the student union. Their lack of experience serves to make them just a little under-confident, so dutch courage is necessary to boost their self-belief in the power of their intellect.
Student-intellectuals will seek out comments that are close to what they’re studying at that moment and leave long, drawn-out comments which tend to include terms such as ‘identity construct’. They love learning, but they have nothing to learn from you, thank you very much, as you are bound to have the IQ of a gnat.
These trolls are easier to force into a reasonable argument than any other, as they have not yet become embittered.
#3: The Conspiracy-Intellectual
These trolls have little to no formal education beyond high school and have always used the internet to carry out their own research and further their own education. These trolls are usually characterized by a sneering belief that academia is for ‘sheep’ and they usually believe every single conspiracy theory that might be doing the rounds.
If you dare to challenge the conspiracy-intellectual, they will bombard you with links until you give in and back down. These links are always from some kind of pseudo-scientific study and usually require you to give up work for a week in order to read them. The links are usually accompanied by a long explanation – in insultingly plain terms – in order that the point can be driven home.
Often, you can spot the conspiracy-troll by their use of the word ‘sheeple’.
You’re Wrong!
Common to all of these intellectual trolls is the unswerving belief that they are right and the world is made up of stupid people. They rarely have any respect for anyone and will pompously and regularly correct even their closest friends. They can be extremely patronizing and love it when someone comes along that is grammatically challenged. This is because those that can’t spell, or don’t have the skills to construct an argument in the same manner as the intellectual troll, reinforce the belief that the troll is intellectually superior.
If as a dyslexic person, for example, you approach this troll, expect much glee and a severe dressing down. The intellectual troll loves to jump on mistakes or misinformation in order to put people down. The worse this troll can make you feel about your own shortcomings, the better they will feel about their own level of knowledge.
If you do happen to have an opinion, ask yourself is it really worth it?
You’ll never win an argument with an intellectual troll, you see, you’ll just be bombarded with short essays and endless links. Conspiracy-intellectuals are also over-fond of internet memes, which they appear to believe back up their point in some way.
How to Deal With an Intellectual Troll
Easiest way?
Ignore them, don’t engage and don’t feed the troll.
This is as just as difficult with the intellectual troll as it is with the common troll. Intellectual trolls are also deliberately provocative in that they approach every single thread with the idea that everyone populating it is bound to be stupid.
This results in all of their replies being highly patronizing and pretentious.
If you should challenge the intellectual troll, do be prepared for the conversation to become increasingly patronizing and eventually, degenerate into what the troll thinks is clever put-downs. If this doesn’t have the desired effect, then expect the troll to go dormant for a little while whilst they perform further research.
They will then come back to the thread with a reply long enough to compete with Proust’s In Search of Lost Time.It will probably also be just as interesting (not a Proust fan, sorry).
If this should happen, unless you’re looking to become an intellectual troll yourself, then it’s best to back down and leave.
On a Serious Note
Finally, and seriously, take a look at your own online behavior and check out the rules of netiquette. There was a time when we knew how to behave on the internet and sure, there were trolls or flamers, but these were in the minority. Social media has however brought online discussion into the mainstream and there are now many trolls out there that don’t even know that they could be described as such.
Don’t let it be you.
Instead, give people the benefit of the doubt. Get involved with useful discussions if you find yourself being drawn into comment threads. Don’t be tempted to correct the spelling of others and don’t attempt to boost your own self-worth by putting down others – or worse assume that you’re better than anyone else (we all know what happens when we ass-u-me).
If you must post stuff online that relates to your own personal lifestyle, then do. But don’t accuse others of being stupid or sheep because they don’t happen to agree. I see this all the time and sometimes, others that subscribe to the same way of life as the poster will gang up and bully people that have the temerity to disagree.
Don’t be that guy/gal.
We’re all different and that’s something to be celebrated. An intellectual troll might be clever, sure, but does that make them better? No, if anything taking to the net for affirmation means that they have their own issues to deal with.
We Can All Be Trolls
Trolls are not all just young people sitting behind their PC looking to cause trouble. Trolls are anyone that feel the need to put down others, leave snarky remarks, post deliberately provocative comments, correct grammar or attempt to position themselves as superior. It seems to me that intellectual trolls are growing at an alarming rate and if you dare to offer an opinion of your own, they will take issue with it.
I left a comment on something the other day and was met with “we get it, you’re clever. Well done.” It wasn’t a particularly clever comment (nor was it intended to be) and of course the reply was left as a means to put me down. It didn’t work, but it did make me wonder just why people insist on being just plain mean online.
Ask yourself – always – if the way that you’re behaving online is the same way that you would in the comfort of your own home over dinner.
If not, then perhaps it’s time to examine that behavior and adjust it.

===========================================================


For a great email parody, view the following link:

https://www.youtube.com/watch?v=HTgYHHKs0Zw&__scoop_post=bcaa0440-2548-11e5-c1bd-90b11c3d2b20&__scoop_topic=2455618
============================================== 
**Important note** - contact our company for very powerful solutions for IP management (IPv4 and IPv6, security, firewall and APT solutions:

www.tabularosa.net

In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” will be published soon follow by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:

 www.amazon.com/author/paulbabicki

 If you would like to listen to experts in all aspects of Netiquette and communication, try my radio show on BlogtalkRadio  Additionally, I provide content for an online newsletter via paper.li. I have also established Netiquette discussion groups with Linkedin and Yahoo.  I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. Further, I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and have been a contributor to numerous blogs and publications. 

Lastly, I am the founder and president of Tabula Rosa Systems, a company that provides “best of breed” products for network, security and system management and services. Tabula Rosa has a new blog and Twitter site which offers great IT product information for virtually anyone.
==============================================

Saturday, August 15, 2015

Tabula Rosa Blog For 8/15/2015 - Terrible Email Subject Lines

Netiquette examples, both good and bad, can be very basic or more detailed and complex. It can usually be beneficial to make note of these. The article below is a list of some bad subject fields.
 8 Terrible Email Subject Lines
Chris Raeside AUGUST 14, 2015  from www.business2community.com

You have read a literal mountain of articles, whitepapers, and eBooks on how to craft the perfect email subject line. You’ve taken great strides in mastering this art, creating that one line that captures your reader’s attention in the fraction of a second.
But in order to fully understand how the email subject line works, you can’t just focus on the best. You also have to explore the worst.
Email subject lines are a delicate touch point. You can create a brand advocate with a great one, but you can also lose a subscriber, get marked as spam, and lose all credibility with your audience with a poor one. Oftentimes, there’s a fine line between what is considered “good” and what is just outright “bad”. Where is the line? How do you avoid crossing it?
Well, we’ve already covered Amazingly Effective Email Subject Lines, so let’s check the other side of the coin and draw the line between what works and what tends to backfire. Here are eight ugly, horrible, no good, terrible subject lines:
1. “Chris, you won’t believe what we have in store for you!!!”
Let’s start out with one that we can easily identify as junk. This combination of vague wording and an obviously lazy personalization combine to create a subject line that will immediately get deleted when it shows up in my inbox. “Clickbait” subject lines are just a cheap parlor trick. They may work the first time they’re seen, but consistent use will leave your audience initially bored, and eventually angry. And think about context: your recipients are probably getting hundreds of email a day. Clickbait fatigue probably sets in at about email number 10.
2. “See What’s New this November”
(See also, “Happy New Year’s!”)
Most companies getting their feet wet in email marketing will start out with the bar set at “monthly newsletter”. Unfortunately, this leads quickly to a rut filled with repetitive and inherently boring information.
Filler words, generic copy, and underwhelming content are the quickest way to kill your open rates. Yes, sometimes you and your staff will do something interesting. But when your readers see the same subject line (or even something remotely similar) each month, they will assume the content within is also the same.
3. “We Know You’ll Love This”
image: http://cdn.business2community.com/wp-content/uploads/2015/08/shutterstock_164636486-Converted3.jpg.jpg

This line is so close to being decent that it physically hurts me to write it. For marketers with a solid database and automated tracking, identifying the individual needs of your demographic and segmenting them appropriately is an insanely effective course of action. There are two reasons why this subject line sucks:
  • It’s vague (seeing a theme here?) As the recipient of this email, I have no idea what to expect upon opening it, which typically means I’m deleting it and moving on. I can normally infer the content based on the company sending the email, but if companies offer multiple products, I will want to know exactly what I’m getting into before jumping into an email like this one.
  • Will I actually love it? Yes, they think I will, but how accurate is their segmentation? If the content of this email isn’t something I immediately identify as something I need, then I’m unsubscribing. It’s a gamble to run email subject lines like this unless you are a master of segmentation and of identifying your customers’ needs, as well as the degree of emotion they might attach to having that need filled.
4. “We Did a Study and Now We Want You to Read the Whole Thing Right Now So That We Can Get Feedback and Sell You Something”
I like to call this sort of subject line the “Terms and Conditions,” because it’s long, boring, takes forever to get to the point, and I end up just moving on with my life before finishing it.
The absurd length guarantees it will be cut off by most email platforms (no way I’m getting that monster to fit on my iPhone) and the initial wording doesn’t have enough detail to really draw me in. You have to front load your subject line (important keywords first), and keep it short! Brevity is the soul of wit, and the heart of email marketing.
The only exception to this rule is the weekly digest I get from Invision, which I can never seem to resist opening regardless of the fact that I can’t see the full subject line. This length issue can be overcome with top-shelf content, and only after you’ve proven value to your readers with shorter introduction emails.
5. “You Have to Act Now”
Oh, I do?
really have to act right now, dropping everything to buy your eBook, or score tickets to an event that is still 97% unsold?
This is another one of those “right place, right time” sort of subject lines, and should be used with caution. If you’re honestly communicating something so urgent that it warrants a borderline rude opening statement, then by all means dive right in. But for most of us, this subject line will cause a bit of bad blood and a “boy who cried wolf” relationship dynamic moving forward.
6. “THIS EBOOK WILL CHANGE YOUR BUSINESS FOREVER!!!”
Please stop yelling, you’re going to scream your way right into the trash.
Caps can be used sparingly, but never in a manner that could be conveyed as someone yelling at the reader. Typically, the caps lock button should be reserved for angry YouTube comments and sweet emails from your grandma on your birthday.
7. “Our Service is So Great, Let Me Tell You About It”
image: http://cdn.business2community.com/wp-content/uploads/2015/08/shutterstock_278340521-Converted-300x200.jpg-300x200.jpg
Are you only ever talking about yourself in your email subject lines? That’s too bad, since you’re creating a massive rift between you and your readers. A constant focus on “ME, ME, MEEE” doesn’t help connect your product or service to your potential or existing customers. It’s the equivalent of the friend in the group who always has to top every story with their own “much better” tale in turn:
“Oh, you went to Hawaii for 10 days on your honeymoon? Well, I went to Fiji on mine for three whole weeks, and the locals named a sandwich after me. So…”
Please, don’t be this person. (Focus on the benefit of your product or service, and what problems it solves for your readers, rather than how inherently great it is.)
8. “Marketers are raving about a new tool that…”
This is a trick that I like to call “using the force,” since it places an incomplete sentence in the subject line, in an effort to force the reader to open it just to find out if it is worth reading.
Not only will this dance dangerously close to the outright clickbait category, you will likely lose a fair number of subscribers if the content of your email isn’t a perfect match. No one likes to be tricked into anything, and a single open is never worth losing a subscriber for.
Conclusions
So what did we learn? Let’s move away from the cesspool that I just placed before us, and look to a few positive takeaways:
  • Be quick and get to the point. (Hemingway should be a solid reference for this point)
  • Be specific. No email that your readers open should be a surprise. Set a clear expectation, and fulfill whatever expectation you set.
  • Make sure there is a clear benefit to the reader. (This goes for every campaign, and every reader)
===========================================================


For a great email parody, view the following link:

https://www.youtube.com/watch?v=HTgYHHKs0Zw&__scoop_post=bcaa0440-2548-11e5-c1bd-90b11c3d2b20&__scoop_topic=2455618
============================================== 
**Important note** - contact our company for very powerful solutions for IP management (IPv4 and IPv6, security, firewall and APT solutions:

www.tabularosa.net

In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” will be published soon follow by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:

 www.amazon.com/author/paulbabicki

 If you would like to listen to experts in all aspects of Netiquette and communication, try my radio show on BlogtalkRadio  Additionally, I provide content for an online newsletter via paper.li. I have also established Netiquette discussion groups with Linkedin and Yahoo.  I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. Further, I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and have been a contributor to numerous blogs and publications. 

Lastly, I am the founder and president of Tabula Rosa Systems, a company that provides “best of breed” products for network, security and system management and services. Tabula Rosa has a new blog and Twitter site which offers great IT product information for virtually anyone.
==============================================

Friday, August 14, 2015

Tabula Rosa Blog - A horrible Violation Of Netiquette - A startup dissolved overnight and laid off its 400 employees via email with no warning

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Much of Netiquette involves email communications between two people or among a small group. In my book, noted below, I discuss email and bad news. Using electronic communication in this way is really a last resort if the message pr sentiment can be done in a more personal way, even by phone.
When I read the article below, I was very taken aback by the way an entire company was laid off! I assume most of these people worked in the same location. To chose email to achieve this was , in my opinion, despicable.
For you readers, read on and decide for yourselves.
=====================================================
Good Netiquette to all!
======================================================
A startup dissolved overnight and laid off its 400 employees via email with no warning
From http://uk.businessinsider.com/ Aug. 11, 2015, 1:13 AM


Aug. 11, 2015, 1:13 AM

In the middle of the night, a startup that had raised $5.5 million dissolved and disappeared. It deleted its Twitter accounts, Facebook pages, and Google+ profile. It changed its website to say it was "pausing operations."

At 1:34 a.m. PT on Monday, Zirtual, a virtual-assistant company, sent an email to all of its employees saying it had ceased operations, effective immediately.
A follow-up note to its clients said it was "pausing operations" to reorganize its structure.
The news stung because there was no warning from the company, according to several former employees who spoke with Business Insider.
The company and its CEO, Maren Kate Donovan, did not respond to requests for comment on this article.
Everything seemed normal ...
Even 13 hours before it shut down, Zirtual was still accepting sign ups and the money that came with them, according to Aaron Weber, who posted photos of his short-lived run with Zirtual on Twitter.
Donovan, the company's CEO and cofounder, had just written three weeks ago in Fortune about the need for transparency during a company shift, saying employees needed time to adjust:
Because what my employees don't know could ultimately hurt the entire business. The sooner your team knows about upcoming shifts in the company — the better.
Additionally, give your employees ample time to adjust, as change in a company can often lead to people feeling unstable in their positions. And be transparent.
Yet Monday's email was not a warning to employees, but a door slammed in their face. Employees said they felt blindsided and not prepared for the news, according to the employees Business Insider spoke with and the outpouring of shock on Twitter.
"I woke up this morning thinking it was a normal Monday morning. I was going to wake up, have my coffee, and have my weekly morning call with my client," Carol Murrah, who had worked for Zirtual for 2 1/2 years, told Business Insider.
Before Murrah had a chance to read the email, the client broke the news over the phone as Murrah tried to fire up her computer and found herself locked out.
"I always knew I was going to get my paycheck, until today," Murrah said. "I expected to get paid this Friday, and that's not happening."
Growing, but too fast?
Former employees told Business Insider the company had been on a rapid hiring spree during the past 18 months, ballooning its numbers from around 150 to the 400 employees it laid off Monday.
In an interview on Friday with Jason Calacanis — who is also an investor in the company — on "This Week in Startups," Donovan said the hardest part of scaling Zirtual was "growth capital."
"Since we're employees versus contractors, it's hiring ahead, building out this stuff," Donovan said of the challenges, just three days before the startup shut down. "It's seeing the future and playing the game right now."
Over the past few months, work had slowed from some of its virtual assistants, but many thought it was because of the summer vacation season.
"In the last two months or so, work has slowed down significantly," Murrah said. "We were pretty confused as to why. We weren't having client cancellations. We were never once told that was something to worry about."
For employees, it seemed as if growth was on the up-and-up, according to several virtual assistants we spoke with. Donovan's monthly "state of the union" emails never hinted at problems, and there was even talk of gradually raising the minimum wage of virtual assistants to $15 an hour from $11. Zirtual was beta-testing a teams product that could allow whole teams to sign up.
"We were looking at it as, 'Oh, there's progression, we're growing,'" Daniell Wells, a virtual assistant who was with the company since February, told Business Insider.
What goes up, must come down
In the end, it's unclear why Zirtual has shut down, though it's clear it was in haste. While the company had raised $5.5 million, all of its rounds after seed funding were debt rounds, including one at the end of July.
When it started, Zirtual was a personal, virtual concierge service that charged only $99 a month for unlimited tasks, Donovan said on the show. The company has been loyal to some of those plans, though, and that may have cost it.
"A completely unsustainable business model, but we still have some legacy plans that are sticking around," Donovan told Calacanis. "We grandfathered a crap ton of stuff."
Calacanis, who had interviewed Donovan on Friday, said on Twitter he found out as an investor that there were problems only on Saturday, though he hopes it can make a comeback.
Calacanis did not immediately respond to requests for comment.
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For a great email parody, view the following link:

https://www.youtube.com/watch?v=HTgYHHKs0Zw&__scoop_post=bcaa0440-2548-11e5-c1bd-90b11c3d2b20&__scoop_topic=2455618
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