09/30/2019 05:09 PM EDT
Original release date: September 30,
2019
October is
National Cybersecurity Awareness Month (NCSAM), which is a collaborative effort
between the Cybersecurity and Infrastructure Security Agency (CISA) and its
public and private partners—including the National Cyber Security Alliance (NCSA)—to
ensure every American has the resources they need to stay safe and secure
online while increasing the resilience of the Nation against cyber threats.
This year’s theme, “Own IT. Secure IT. Protect IT.,” focuses on promoting
personal accountability and positive behavior when it comes to cybersecurity.
CISA
encourages organizations to see the NCSAM 2019 webpage and the NCSAM 2019 Toolkit
Paul, every year
millions of Americans find themselves unable to vote because they miss a
registration deadline, don’t update their registration, or aren’t sure how to
register.
Our partners at Vote Forward have made it easy to contact historically under-represented, not-yet-registered voters living in key 2020 swing states to provide them with everything they need to register to vote.
Click the link to set up an account or sign in, then scroll down to the second row of options and choose one of the campaigns that includes voter registration forms.
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Our partners at Vote Forward have made it easy to contact historically under-represented, not-yet-registered voters living in key 2020 swing states to provide them with everything they need to register to vote.
Click the link to set up an account or sign in, then scroll down to the second row of options and choose one of the campaigns that includes voter registration forms.
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Customer Journey Map fr0m
whatis.com
|
A customer
journey map is a visual representation of the steps a customer
takes when interacting with a company. For example, one journey map might
illustrate all the paths a customer could follow if their initial contact was
with the company's website. Another journey map might illustrate all the
paths a customer could take if the initial contact was through a phone call
to customer service. Companies often need to create several customer journey
maps to arrive at a 360-degree view of how customers engage with the company.
Customer
journey maps help stakeholders in the business understand how customers move
through the sales funnel and interact with the company post-purchase. The
information revealed from journey map analysis can be a valuable tool for
determining how to get new customers, retain them and turn them into repeat
buyers. The process of creating customer journey maps is also useful for
revealing impediments that prevent different departments within the company
from sharing customer information in real-time.
Designing the journey map
To be effective, customer journey maps
should be visually appealing, data-driven, comprehensive and understandable.
When designing a customer journey map, there's no set standard, but there are
best practices.
The journey map should focus on how a
customer actually experiences interactions with the company, not how the
company perceives
those experiences will take place. The map should illustrate a variety of
possible paths, accounting for the fact that customer segments may interact
with products, brands and services differently. Each map should reflect all
potential touchpoints through which a customer could connect with a company
and be able to depict every possible sequence of steps a customer could take.
Customer personas and journey maps
An essential tool in customer journey
mapping is the creation of behavioral customer personas that represent small
groupings of customer expectations, needs, motivations and frustrations. Each
persona typically represents a limited number of behaviors that different
parts of the organization care about.
Software can help stakeholders manage
multiple views of individual personas from a centralized dashboard. When
purchasing software, is important for the application to be able to accept
input from all stakeholders who use the persona. This way, if a change in
underlying data changes the persona, then the customer journey maps that use
the persona will update as well.
|
air
gapping
|
| Air
gapping is a security measure that involves physically isolating a
computer or network to prevent it from connecting directly or wirelessly to
other systems that can connect to the Internet. Air gapping is used to
protect many types of critical systems, including those that support the
stock market, the military, the government and industrial power industries.
To prevent unauthorized data extrusion
through electromagnetic or electronic exploits, there must be a specified
amount of space between the air-gapped system and outside walls and between
its wires and the wires for other technical equipment. In the United States,
the U.S. National Security Agency TEMPEST project provides best practices for
using air gaps as a security measure.
For a system with extremely sensitive data,
a Faraday cage can be used to prevent electromagnetic radiation (EMR) escaping
from the air-gapped equipment. Although such measures may seem extreme, van
Eck phreaking can be used to intercept data such as key strokes or screen
images from demodulated EMR waves, using special equipment from some distance
away. Other proof-of-concept (POC) attacks for air- gapped systems have shown
that electromagnetic emanations from infected sound cards on isolated
computers can be exploited and continuous wave irradiation can be used to
reflect and gather information from isolated screens, keyboards and other
computer components.
As of this writing, the Defense Advanced
Research Projects Agency (DARPA) is awarding grants for prototype hardware
and software designs that will keep sensitive data physically isolated. The
grants are made possible under the Guaranteed Architecture for Physical
Security (GAPS) program.
Enhancing air-gapped security
measures
The problem with physical separation as a
security technique is that, as complexity increases in some system or network
to be isolated, so does the likelihood that some unknown or unauthorized
external connection will arise.
Perhaps the most important way to protect a
computing device or network from an air gap attack is through end user
security awareness training. The infamous Stuxnet worm, which was designed to
attack air-gapped industrial control systems, is thought to have been
introduced by infected thumb drives found by employees or obtained as free
giveaways.
The software-defined
perimeter (SDP) framework is another tool network engineers can use to create
a type of "virtual air gapping" through policy enforcement. SDP
requires external endpoints that want to access internal infrastructure to
comply with authentication policies and ensures that only authenticated
systems can see internal IP addresses. |
The following is an except from my first book which addresses angry email replies.
Enjoy the article and check out the website!
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For a great satire on email, please see the following:
https://www.youtube.com/watch?v=HTgYHHKs0Zwscoop_post=bcaa0440-2548-11e5-c1bd-90b11c3d2b20&__scoop_topic=2455618
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Good Netiquette And A Green Internet To All!
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=================================
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Another Special Announcement - Tune in to my radio interview, on Rider University's station, www.1077thebronc.com I discuss my recent book, above on "Your Career Is Calling", hosted by Wanda Ellett.
In addition to this blog, Netiquette IQ
has a website with great
assets which are being added to on a regular basis. I have authored the
premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to
Improve,
Enhance and Add Power to Your Email". My new book, “You’re Hired! Super
Charge
Your Email Skills in 60 Minutes. . . And Get That Job!” has just been
published and will be followed by a trilogy of books on Netiquette for
young people. You can view my
profile, reviews of the book and content excerpts at:www.amazon.com/author/paulbabicki
In addition to this blog, I maintain a radio show on BlogtalkRadio and an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and Yahoo. I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ and PSG of Mercer County, NJ.
I am the president of Tabula Rosa Systems,
a “best of breed” reseller of products for communications, email,
network management software, security products and professional
services. Also, I am the president of Netiquette IQ. We are currently developing an email IQ rating system, Netiquette IQ, which promotes the fundamentals outlined in my book.
Over the past twenty-five years, I have enjoyed a dynamic and successful career and have attained an extensive background in IT and electronic communications by selling and marketing within the information technology marketplace.Anyone who would like to review the book and have it posted on my blog or website, please contact me paul@netiquetteiq.com.
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