Tuesday, February 26, 2019

Tabula Rosa Systems Blog Of 2/26/19 Intensifiers and Qualifiers


February is Black History Month And Pantone Color Month(Coral in 2019)






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Buy the books at

 www.amazon.com/author/paulbabicki
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Richard Nordquist is a freelance writer and former professor of English and Rhetoric who wrote college-level Grammar and Composition textbooks. 

Updated December 04, 2017 

Intensifiers and qualifiers really aren't bad words, not at all. Indeed, because they're so brutally overworked, you might actually say they deserve our sympathy.
Why, there's one now: actually. Ernest Gowers once dismissed this "noise" as a "meaningless word" (A Dictionary of Modern English Usage). Actually the word itself isn't meaningless, but when used habitually as verbal filler it rarely adds much to the meaning of a sentence.
Here are a few more awesome words that truly deserve a rest.
Absolutely
It's a fact: the word absolutely has replaced yes as the most common way of expressing affirmation in English. And not just in American English. A few years back, in a column written for The Guardian newspaper in England, Zoe Williams encouraged a ban on the reiterated absolutely:
[P]eople use it to signify agreement. I'll be more precise: when they are agreeing with their friends, they just go "yeah." But when they are playing a game, be it on the telly, the radio, or simply an arguing-game around a domestic table, they suddenly start saying "absolutely." This is fine on the face of it, but I've listened to Radio 4 a lot now, and realized that this usage entails an obligatory repetition. They never just go "absolutely," the buffers. They go "absolutely, absolutely, absolutely, absolutely." No word needs saying four times in a row. Not even a swear word.
What's hard to understand is why the simple and emphatic yes has been supplanted by this multisyllabic adverb.
Basically
Though not nearly as annoying as the ubiquitous expressions "just sayin'" and "bottom line," basically is basically an empty qualifier. In The English Language: A User's Guide, Jack Lynch calls it "the written equivalent of 'Um.'"
Awesome
Not long ago, Canadian humorist Arthur Black wrote an awesome column on the devaluation of an adjective that used to refer to something that inspired awe—the aurora borealis, for instance, or the eruption of Mount Vesuvius, or the Supreme Being.
A grand word, awesome, and it has served us well. But somewhere along the way the word mutated, morphed and bloated into semantic meaninglessness.
This morning in a coffee shop I said “I’ll have a medium coffee, black, please.” “Awesome,” the barista said.
No. No, that’s not awesome. As cups of coffee go, it turned out to be not half bad, but "okay" is several light years from "awesome."
Over the past little while I’ve been informed by, or overheard people affirming that: they’ve purchased an awesome T-shirt, watched an awesome commercial; eaten an awesome hamburger; and met an awesome real estate agent. I’d like to believe that all these experiences were as jaw-droppingly life-altering as the adjective "awesome" implies. But somehow I doubt it.
("Dropping the A-word." The NEWS, June 24, 2014. Rpt. in Paint the Town Black by Arthur Black. Harbour Publishing, 2015)
Linguists tell us that over the past few decades the word awesome has experienced something called semantic shift. But that doesn't mean we have to like it.
Very
This one has been inflating student essays for a very long time. Bryan Garner, author of Garner's Modern American Usage (2009), categorizes very as a weasel word:
This intensifier, which functions as both an adjective and an adverb, surfaces repeatedly in flabby writing. In almost every context in which it appears, its omission would result in at most a negligible loss. And in many contexts the idea would be more powerfully expressed without it.
Obviously. And I mean totally.













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In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” has just been published and will be followed by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:

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In addition to this blog, I maintain a radio show on BlogtalkRadio  and an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and  Yahoo I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ and  PSG of Mercer County, NJ.


Additionally, I am the president of Tabula Rosa Systems, a “best of breed” reseller of products for communications, email, network management software, security products and professional services.  Also, I am the president of Netiquette IQ. We are currently developing an email IQ rating system, Netiquette IQ, which promotes the fundamentals outlined in my book.

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