Tabula Rosa Systems Technical Term For 2/9/17 - consumer packaged goods (CPG)

Consumer packaged goods (CPG) is an industry term for merchandise that customers use up and replace on a frequent basis. Examples of consumer packaged goods include food, beverages, cosmetics and cleaning products. CPG can be contrasted with durable goods (DG), an industry term for merchandise that is not consumed or destroyed in use and is generally not replaced until the merchandise experiences a problem. Examples of durable goods include appliances, furniture and automobiles. Typically, CPG merchandise is sold by retailers in physical brick and mortar stores and packaging is designed to differentiate a product from its competitors on a pharmacy, grocery or big box store shelf. Because shelf space is a finite commodity, the CPG market is highly competitive. Until recently, it's been difficult for manufacturers to take advantage of the internet and sell CPG through e-commerce channels. Most notably, an attempt in the pet food industry during the internet heyday illustrated the limitations of e-commerce for CPG products. The demise of Pets.com put a face on the dot-com bubble and also put a spotlight on the failure of infrastructure to support the sale and delivery of consumer packaged goods. Significant advances in mobile technology, automated supply chain management, machine learning and data analytics have balanced the scales and the promise of using the internet to sell consumer packaged goods through e-commerce channels is finally becoming a reality.  Now that the infrastructure is in place to support CPG e-commerce, many retail stores and restaurants have implemented "click and collect" delivery models. This model allows customers to order and pay for a product or meal online and receive a text message when the order is ready to be picked up. Amazon Prime, which is noted for its "click and deliver" services, has implemented Prime Pantry, a CPG service that allows Amazon Prime members to purchase standard retail-size groceries and household products online and have them delivered to the member's doorstep the next day. Amazon is also experimenting with Prime Now, a CPG service for urban customers that delivers consumer goods within two hours -- and Amazon Dash, which allows connected devices such as smartphones, smart appliances and the Alexa digital assistant to order and reorder CPG merchandise through voice recognition and single-touch commands. Changes in delivery models have affected how CPG merchandise is being marketed. Coupons and loyalty card programs are designed with mobile end users in mind and marketing initiatives are omnichannel, providing the customer with a seamless shopping experience for frequently purchased products. A number of vendors, including Oracle, SAP and Siebel Systems, provide marketers with software programs to facilitate CPG marketing. Generally, the software helps marketers federate data from multiple streams, improve geotargeting and personalization efforts and respond in a timely manner to changing demographics.  ====================================

Good Netiquette And A Green Internet To All!  =====================================================================Tabula Rosa Systems - Tabula Rosa Systems (TRS) is dedicated to providing Best of Breed Technology and Best of Class Professional Services to our Clients. We have a portfolio of products which we have selected for their capabilities, viability and value. TRS provides product, design, implementation and support services on all products that we represent. Additionally, TRS provides expertise in Network Analysis, eBusiness Application Profiling, ePolicy and eBusiness Troubleshooting. 

We can be contacted at:

sales@tabularosa.net  or 609 818 1802.

 ===============================================================
In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” has just been published and will be followed by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:

 www.amazon.com/author/paulbabicki

Anyone who would like to review the book and have it posted on my blog or website, please contact me paul@netiquetteiq.com.

In addition to this blog, I maintain a radio show on BlogtalkRadio  and an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and  Yahoo.  I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ and  PSG of Mercer County, NJ.

Additionally, I am the president of Tabula Rosa Systems, a “best of breed” reseller of products for communications, email, network management software, security products and professional services.  Also, I am the president of Netiquette IQ. We are currently developing an email IQ rating system, Netiquette IQ, which promotes the fundamentals outlined in my book.

Over the past twenty-five years, I have enjoyed a dynamic and successful career and have attained an extensive background in IT and electronic communications by selling and marketing within the information technology market.