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Ephemeral Messaging
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Ephemeral
messaging is the
mobile-to-mobile transmission of multimedia messages that automatically
disappear from the recipient's screen after the message has been viewed. The
word "ephemeral" describes something that only lasts for a short
period of time. Snapchat is a well-known example of an ephemeral messaging application. Snapchat messages can only be viewed once -- and during the viewing period, the recipient must maintain contact with the device's touchscreen or the message, which is called a Snap, disappears.
While ephemeral messaging is reshaping the
landscape of digital communication, it is also raising questions around data
privacy, data permanence and data security. Snapchat became the subject of an
U.S. Federal Trade Commission (FTC) investigation when it was alleged that
Snapchat deceived consumers with promises about the ephemeral nature of
messages sent through the service. The FTC has since ruled that Snapchat did
not employ reasonable security measures to protect personal information from
misuse and unauthorized disclosure.
Ephemeral
messaging which "self-destruct" can be contrasted with SMS text
messaging and iMessage, both of which require the recipient to physically
delete messages from the device. |
https://www.youtube.com/watch?v=HTgYHHKs0Zwscoop_post=bcaa0440-2548-11e5-c1bd-90b11c3d2b20&__scoop_topic=2455618
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