A company analyzed 5.3 million
emails and discovered what length is most likely to get a response
Adrienne LaFrance, The
Atlantic
Feb. 21, 2016, 3:23 PM
Okay, here’s a little test. See if you can decide which
email is most likely to elicit a response:
1. Hey, I was thinking about you earlier. Do you want to get
pizza?
2. Hey, I’d definitely like to get together next week. Do you want to get pizza?
3. Hey, it would be really great to see you and catch up. Do you want to get pizza?
4. Hey! It would be absolutely wonderful to see you! Do you want to get pizza? I’m so excited!
2. Hey, I’d definitely like to get together next week. Do you want to get pizza?
3. Hey, it would be really great to see you and catch up. Do you want to get pizza?
4. Hey! It would be absolutely wonderful to see you! Do you want to get pizza? I’m so excited!
The correct answer is—drumroll—the second one. It’s
in the Goldilocks zone of email tonality: not too positive, not too negative,
not flat-out neutral. Just right.
That’s according to a new analysis by the email-efficiency
serviceBoomerang.
The company anonymized and aggregated data from more than 5.3 million messages,
and figured out which qualities made an email most likely to prompt a response.
Back to all those pizza emails: The first one was too
neutral. The third one was better than the first one but not as good as the
second one. And the fourth one? Not bad, but not the best. Too enthusiastic is
about as effective as seeming emotionless.
Boomerang found that emails that were slightly positive or
slightly negative were most likely to get responses. Asking a couple of
questions is good, but more than three starts working against you. “Flattery
works, but excessive flattery doesn’t,” they wrote in a blog post about the findings. “We
also don’t advise penning day-ruining screeds.”
So, for instance, if you want to get the attention of a
store manager, Boomerang does not advise an email that ends with, “I hope you
die in agony.” Instead, try: “I had an awful experience at your store today.
The clerk was very rude. Please do something to make it right.”
So, you know, play it cool. But not too cool. Also, no need
to write long. The optimum length for an email is 50 to 125 words.
The Atlantic
======================== For a great satire on email, please see the following: https://www.youtube.com/watch?v=HTgYHHKs0Zwscoop_post=bcaa0440-2548-11e5-c1bd-90b11c3d2b20&__scoop_topic=2455618
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