Monday, March 7, 2016

Netiquette IQ Blog Of 3/7/2016 - An Island In the Cacophony Of The Internet

In my books, noted below, I often lament about the lack of civility, deterioration of written communication and abuse of the power of the Internet. One of the few bright spots on the web for netizens. Instead of an overburdening of multi - media raining now upon a reader, Medium seeks to provide full, thoughtful and prosaically stylistically simple presentation, the site focuses on compelling content.

Enjoy the article and check out the website!
Inside Medium: an attempt to bring civility to the internet
Dave LeeNorth America technology reporter

3 March 2016
On an internet full of hurried, scruffy ballpoints, Medium is the web's fountain pen.

We're told our attention spans are short. That we cannot focus on anything beyond 140 characters, or without lists accentuated by quirky reaction gifs.

And yet Medium somehow manages to fend off this trend - encouraging the construction of a coherent argument via, primarily, long-form writing. The site is not built to reward clicks, but reads - and in doing so has fostered a different kind of community. It's almost… nice.

Almost entirely organically, Medium has become an outlet for people who already have the biggest audiences in the world. Think Bill Gates, Bono and even President Obama, who posted his State of the Union address on Medium, in full, before he delivered it to Congress.

And when a high-flying Amazon exec wanted to reignite a spat with the New York Times, he did so on Medium — despite Amazon's owner, Jeff Bezos, owning the legendary Washington Post. The Times, incidentally, responded on Medium.


"What we're trying to do is create the default place to write and publish anything of substance that you want the world to see," says Evan Williams, Medium's founder and chief executive.

Williams' office, just off San Francisco's Market Street, overlooks a city full of people desperately seeking the next idea that makes it big.

Williams has had three.

First, Blogger - a platform, eventually bought by Google, that was largely responsible for bringing us the verb "to blog".

Then came Twitter, which he co-founded in 2006 along with with Jack Dorsey, Biz Stone and Noah Glass. It's a site that has become synonymous with everything that is good, bad, hilarious and miserable on the web. Its verb: "to tweet".

Medium doesn't have a verb, yet. But it is going places. At the tail-end of 2015, more than two million posts had been published - a feat that's only impressive when you consider Medium posts, on the whole, are long. Some data digging by the company concluded that a post that takes seven minutes to read gathers the most attention.

On the internet, seven minutes is eons.

"The truth is people still read," Williams tells me. "All day long."

Getting out of the soundbite world

two million posts have been published on Medium since it was launched

Right now, people are reading about politics. Several of the Presidential candidates have a presence on Medium, seeing it as a way of sharing policy beyond what they can shout during television debates.

"There's a need for more substantive thought and commentary, from whoever has to offer it," Williams says.

"We're trying to raise the level of discourse and get out of the soundbite world, for people who really care about what's going on."

Much of that commentary comes from media organisations, many of which have flocked to Medium despite having substantial web properties of their own.

Medium helps this happen: as well as a personal profile, Medium offers the creation of Publications - curated spaces that resemble homepages rather than blogs. With these, the news business is finding a captive and enthusiastic audience on Medium.

Somewhat oddly, companies usually extremely guarded about their own editorial product are simply giving it away to Medium - though that's about to change.

p comments polite by encouraging more considered interactions

"We're building monetisation into the product right now," says Williams, predicting a roll-out of the features within a month or so.

"We're not limiting ourselves to advertising," he says, stressing that Medium won't become a mess of banner ads but instead "sponsored" content.

"I also think there's a lot of potential for premium or subscription or even user-paid content. Some sort of paywall or membership."

While text will remain the focus, Williams is also thinking about expanding into other online content - such as video and podcasts.

Williams predicts, and is banking on, a time when it'll be largely pointless for media companies to build and maintain their own online spaces.

"I think publishers who are experimenting with Medium are seeing a world where it's not about having a website.

"There are not going to be tens of millions of websites that lots of people go to every day.

"If you're a quality journalist or content creator, I think you can find an audience, I think you can find engagement, and I think you can find money."
=======================    For a great satire on email, please see the following:
Good Netiquette And A Green Internet To All! 

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In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” has just been published and will be followed by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:

In addition to this blog, I maintain a radio show on BlogtalkRadio  and an online newsletter via have established Netiquette discussion groups with Linkedin and  Yahoo I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ and  PSG of Mercer County, NJ.

I am the president of Tabula Rosa Systems, a “best of breed” reseller of products for communications, email, network management software, security products and professional services.  Also, I am the president of Netiquette IQ. We are currently developing an email IQ rating system, Netiquette IQ, which promotes the fundamentals outlined in my book.

Over the past twenty-five years, I have enjoyed a dynamic and successful career and have attained an extensive background in IT and electronic communications by selling and marketing within the information technology marketplace.Anyone who would like to review the book and have it posted on my blog or website, please contact me

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