In my books, mentioned below, I often address key words to utilize (or avoid) in electronic communications. Below are some nice specific ones for particular areas. Although these are useful, the author omits additional related details. examples of this are placement within text, among others. Still it is worthwhile information.
Computerworld | Dec 14, 2015 3:30 AM PT
How to boost your LinkedIn profile with keywords
You're a motivated, passionate and highly creative IT professional. But guess what? So is everyone else.
According to LinkedIn, the most overused words and phrases in professionals' profiles in 2015 included motivated, passionate, creative, driven and extensive experience. To stand out — and rise to the top of search results — you need to take a more strategic approach to your LinkedIn profile's content, says Matthew Ripaldi, senior regional vice president in the Houston office of IT recruiting firm Modis.
"It's all about searchability on LinkedIn. You want to make it easy for recruiters and hiring managers to find you," Ripaldi says. "You do that by loading your profile with words and phrases that they would use to find people with your experience."
One way to figure out which keywords would work for you is to study employers' job descriptions and home in on the most common words and phrases. Then use those terms in your profile. "This will help you get an understanding about what particular companies are looking for, which helps you bring out that experience in your profile," Ripaldi says.
Listing your industry is key, and it's a good idea to use both acronyms and full phrases for terms that relate to your area of expertise, experts say.
"While a job's responsibilities might be similar from one company to another, hiring managers want candidates to have experience in their particular industry," says Ken Daubenspeck, CEO of recruiting firm Daubenspeck and Associates. "If you've been working in healthcare, list that, but also list related phrases like hospital and healthcare provider to cover your bases."
Because recruiters and hiring managers have their own search methods, Ripaldi says it's beneficial to use both full phrases and the acronyms for the keywords in your profile. (One employer might search for profiles that mention quality assurance while another might just search for QA, for example.)
"The bottom line is that this is a candidate-driven market. There's a talent war in IT," he says. "The more detailed you can be, the better the opportunity you'll have for prospective companies or recruiters to find you."
We talked with experts about the top keywords for five hot job titles: application development manager, IT manager, database manager, network manager and help desk manager. Here's what topped their lists and why
Application development manager
Keywords: Software development, software engineering, Web/enterprise/mobile, agile/waterfall, lead/hands-on, global/offshore, plus the industry or industries you've worked in.
Application development managers are responsible for the development and support of internally created or supported software. If you're looking for a job in this field, specificity is important to distinguish yourself from other application development managers, Ripaldi says. That's why keywords such as software development or engineering development; Web, enterprise or mobile; and agile or waterfall are essential.
"If you simply mention applications, we're left wondering, 'OK, what type of application? What does it do? Who uses the application?'" says Ripaldi. Similarly, hiring managers are interested in the development environment you've worked in, and whether or not you code.
"Are they agile? Are they waterfall? Are they currently waterfall but moving, or want to move, to agile? What's your experience in?" he says. "Some companies want an app dev manager who also contributes code, while others don't want this manager doing any coding at all — they just want them to be the manager or lead."
Keywords: Big data, data warehousing, project management, program management, systems integration, cloud services, ERP, SaaS, analysis, troubleshooting.
IT managers analyze workflows, delegate projects, develop monitoring performance standards and manage team members. These professionals should detail their technical backgrounds, business acumen and people-management skills in their LinkedIn profiles, Daubenspeck says.
"IT managers tend to be 'computer functional' executives. Where CIOs should be a mile wide and an inch deep, these professionals should be quite technically savvy," he says.
This means highlighting your experience with hot-button technology trends such as big data, cloud computing and software as a service (SaaS), as well as your project management skills, he says.
Because IT managers work directly with other employees and often serve as the final escalation point for high-visibility troubleshooting, keywords such as problem-solving and communication are important, too.
Keywords: Database management (or DBM), engineering/administering, architect/design, data analysis, business intelligence, warehouse/data warehouse manager, plus the names of any specific database management systems.
Database managers maintain and support a company's database environment, including capacity planning, disaster recovery and performance analysis. These professionals should express their understanding of database technology, which includes specifics like the systems they're experienced with, Ripaldi says.
"Name the database management systems you've used and the ones you want to work with in your next move," he says. "These might include Oracle, SQL Server, DB2, SAP Sybase or PostgreSQL."
Database managers should highlight other important distinctions, such as whether they are on the engineering or administration side; whether they architect or design; and whether they have done data warehousing.
Also key is data analysis expertise. "We have all of this information and data, which is awesome," Ripaldi says. "But what does it tell us? Companies are interested in candidates who can make some sense of it all."
Keywords: Cisco (and the names of Cisco-specific products), infrastructure lead, data/voice networking, systems deployment, plus the names of specific network hardware, software and network certifications you've earned.
Network managers direct day-to-day operations and maintenance of an organization's networking technology. They also collaborate on the implementation, testing, deployment and integration of network systems, and produce reports on network system performance, utilization and compliance.
Hiring managers seeking these professionals look for candidates with experience working with data and voice networking, along with operational knowledge of network hardware and software. Network managers are expected to have a good deal of IT experience, and your LinkedIn profile should reflect that.
"I can't stress enough how important it is to name the specific products you have experience with," says Allison Hutton, chief talent officer at talent acquisition firm Allavanti Group. "Certifications are also really important. They give you credibility, and clients like to see them."
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