Thursday, September 26, 2019

Tabula Rosa Systems Blog Of 9/26/2019 Customer Journey Map








Paul, every year millions of Americans find themselves unable to vote because they miss a registration deadline, don’t update their registration, or aren’t sure how to register.

There is something we can do to change that: On National Voter Registration Day, Tuesday, September 24, volunteers and organizations from all over the country will “hit the streets” in a single day of coordinated field, technology and media efforts.

Our partners at Vote Forward have made it easy to contact historically under-represented, not-yet-registered voters living in key 2020 swing states to provide them with everything they need to register to vote.

Click the link to set up an account or sign in, then scroll down to the second row of options and choose one of the campaigns that includes voter registration forms.


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Customer Journey Map fr0m whatis.com
A customer journey map is a visual representation of the steps a customer takes when interacting with a company. For example, one journey map might illustrate all the paths a customer could follow if their initial contact was with the company's website. Another journey map might illustrate all the paths a customer could take if the initial contact was through a phone call to customer service. Companies often need to create several customer journey maps to arrive at a 360-degree view of how customers engage with the company.
Customer journey maps help stakeholders in the business understand how customers move through the sales funnel and interact with the company post-purchase. The information revealed from journey map analysis can be a valuable tool for determining how to get new customers, retain them and turn them into repeat buyers. The process of creating customer journey maps is also useful for revealing impediments that prevent different departments within the company from sharing customer information in real-time.
Designing the journey map

To be effective, customer journey maps should be visually appealing, data-driven, comprehensive and understandable. When designing a customer journey map, there's no set standard, but there are best practices.

The journey map should focus on how a customer actually experiences interactions with the company, not how the company perceives those experiences will take place. The map should illustrate a variety of possible paths, accounting for the fact that customer segments may interact with products, brands and services differently. Each map should reflect all potential touchpoints through which a customer could connect with a company and be able to depict every possible sequence of steps a customer could take.

Customer personas and journey maps

An essential tool in customer journey mapping is the creation of behavioral customer personas that represent small groupings of customer expectations, needs, motivations and frustrations. Each persona typically represents a limited number of behaviors that different parts of the organization care about.

Software can help stakeholders manage multiple views of individual personas from a centralized dashboard. When purchasing software, is important for the application to be able to accept input from all stakeholders who use the persona. This way, if a change in underlying data changes the persona, then the customer journey maps that use the persona will update as well.







air gapping
Air gapping is a security measure that involves physically isolating a computer or network to prevent it from connecting directly or wirelessly to other systems that can connect to the Internet. Air gapping is used to protect many types of critical systems, including those that support the stock market, the military, the government and industrial power industries.
To prevent unauthorized data extrusion through electromagnetic or electronic exploits, there must be a specified amount of space between the air-gapped system and outside walls and between its wires and the wires for other technical equipment. In the United States, the U.S. National Security Agency TEMPEST project provides best practices for using air gaps as a security measure.

For a system with extremely sensitive data, a Faraday cage can be used to prevent electromagnetic radiation (EMR) escaping from the air-gapped equipment. Although such measures may seem extreme, van Eck phreaking can be used to intercept data such as key strokes or screen images from demodulated EMR waves, using special equipment from some distance away. Other proof-of-concept (POC) attacks for air- gapped systems have shown that electromagnetic emanations from infected sound cards on isolated computers can be exploited and continuous wave irradiation can be used to reflect and gather information from isolated screens, keyboards and other computer components.

As of this writing, the Defense Advanced Research Projects Agency (DARPA) is awarding grants for prototype hardware and software designs that will keep sensitive data physically isolated. The grants are made possible under the Guaranteed Architecture for Physical Security (GAPS) program.

Enhancing air-gapped security measures

The problem with physical separation as a security technique is that, as complexity increases in some system or network to be isolated, so does the likelihood that some unknown or unauthorized external connection will arise.

Perhaps the most important way to protect a computing device or network from an air gap attack is through end user security awareness training. The infamous Stuxnet worm, which was designed to attack air-gapped industrial control systems, is thought to have been introduced by infected thumb drives found by employees or obtained as free giveaways.
The software-defined perimeter (SDP) framework is another tool network engineers can use to create a type of "virtual air gapping" through policy enforcement. SDP requires external endpoints that want to access internal infrastructure to comply with authentication policies and ensures that only authenticated systems can see internal IP addresses.


In my books, noted below, I often lament about the lack of civility, deterioration of written communication and abuse of the power of the Internet. Electronic communication, in my opinion, breeds negativity and behavior which does not exist in direct communication. 

The following is an except from my first book which addresses angry email replies.

Enjoy the article and check out the website!
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 For a great satire on email, please see the following:
https://www.youtube.com/watch?v=HTgYHHKs0Zwscoop_post=bcaa0440-2548-11e5-c1bd-90b11c3d2b20&__scoop_topic=2455618
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Good Netiquette And A Green Internet To All! 

Special Bulletin - My just released book

"You're Hired. Super Charge our Email Skills in 60 Minutes! (And Get That Job...) 

is now on sales at Amazon.com 

Great Reasons for Purchasing Netiquette IQ
·         Get more email opens.  Improve 100% or more.
·         Receive more responses, interviews, appointments, prospects and sales.
·         Be better understood.
·         Eliminate indecision.
·         Avoid being spammed 100% or more.
·         Have recipient finish reading your email content. 
·         Save time by reducing questions.
·         Increase your level of clarity.
·         Improve you time management with your email.
·        Have quick access to a wealth of relevant email information.
Enjoy most of what you need for email in a single book.

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**Important note** - contact our company for very powerful solutions for IP
 management (IPv4 and IPv6, security, firewall and APT solutions:
www.tabularosa.net
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Another Special Announcement - Tune in to my radio interview,  on Rider University's station, www.1077thebronc.com I discuss my recent book, above on "Your Career Is Calling", hosted by Wanda Ellett.   

In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” has just been published and will be followed by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:

 www.amazon.com/author/paulbabicki

In addition to this blog, I maintain a radio show on BlogtalkRadio  and an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and  Yahoo I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ and  PSG of Mercer County, NJ.


I am the president of Tabula Rosa Systems, a “best of breed” reseller of products for communications, email, network management software, security products and professional services.  Also, I am the president of Netiquette IQ. We are currently developing an email IQ rating system, Netiquette IQ, which promotes the fundamentals outlined in my book.

Over the past twenty-five years, I have enjoyed a dynamic and successful career and have attained an extensive background in IT and electronic communications by selling and marketing within the information technology marketplace.Anyone who would like to review the book and have it posted on my blog or website, please contact me paul@netiquetteiq.com.
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