HealthCare.gov resumed sending emails this afternoon reminding people to enroll in Obamacare, one day after the Trump administration said it was stopping outreach.
The Twitter account for the Obamacare enrollment website on Friday afternoon also encouraged people to sign up before the Jan. 31 deadline for obtaining coverage.
“Open enrollment ends in a couple days. #GetCovered for 2017!” the federal enrollment website tweeted around 1 p.m., the first communication in more than 24 hours about the looming deadline. Emails with an “urgent” reminder were also being sent today to individuals who had started but not yet submitted an application for coverage.
HHS did not respond to a request for comment this afternoon about whether it had reversed its decision.
By Paul Demko
The Trump administration’s decision on Thursday to halt all HealthCare.gov advertising and outreach enraged the law’s supporters, who say ads and other outreach tools — such as reminder emails — have been crucial in motivating younger, healthier people who frequently wait until the last minute. Obamacare supporters have taken to Twitter and other social media platforms to encourage enrollment.
“Shutting this down is very deliberately trying to squander this very valuable group of people who enroll at the last minute,” former CMS Chief Marketing Officer Joshua Peck said Friday.
The Obama administration had estimated that 13.8 million people nationwide would sign up for Obamacare plans during the three-month open enrollment window. As of Dec. 24, national enrollment figures stood at 11.5 million people.=================================================================
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