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Click fraud is the practice of artificially inflating traffic statistics for online advertisements. In the common pay-per-click advertising model, advertisers pay a fee for each click on their ad, anticipating that they have attracted a potential customer. By using automated clicking programs (called hitbots), the perpetrators of click freud create the illusion that a large number of potential customers are clicking the advertiser's links, when in fact there is no likelihood that any of the clicks will lead to profit for the advertiser.
How click fraud works
Click fraud scammers often take advantage of the affiliate programs offered by Web sites, such as Google. The scammer signs up for an affiliate program, agreeing to provide exposure to an advertisement in order to receive a portion of the pay-per-click fees the advertiser is paying the affiliate.
Instead of placing the as on legitimate websites, the scammer might place the ad on Web sites created solely for the purpose of placing the ad. And a site like that, quite naturally, will not have any real, organic traffic. Once the ads are in place, the hitbots generate large volumes of fraudulent clicks, often in a very short time period, for which the scammer bills the owner of the affiliate program.
For a great satire on email, please see the following:
Good Netiquette And A Green Internet To All!
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In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” has just been published and will be followed by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:
Anyone who would like to review the book and have it posted on my blog or website, please contact me firstname.lastname@example.org.
In addition to this blog, I maintain a radio show on BlogtalkRadio online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and Yahooa member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ and PSG of Mercer County, NJ.
Additionally, I am the president of Tabula Rosa Systems, a “best of breed” reseller of products for communications, email, network management software, security products and professional services. Also, I am the president of Netiquette IQ. We are currently developing an email IQ rating system, Netiquette IQ, which promotes the fundamentals outlined in my book.
Over the past twenty-five years, I have enjoyed a dynamic and successful career and have attained an extensive background in IT and electronic communications by selling and marketing within the information technology marketplace.