Golden Ratio (Golden Mean)
The golden ratio is a proportion (roughly 1:1.6) that occurs frequently throughout the natural world and is applied across many areas of human endeavor including engineering, architecture, art, interface design and music. The golden ratio, also known as the golden mean, the golden section or the divine proportion, is symbolized as the Greek letter phi.
In mathematical terms, the golden ratio is an irrational number: 1.61803398874989484820... repeating without a pattern to thousands of decimal places. The ratio is closely related to the Fibonacci sequence, also frequently observed in the natural world and used to gude design. Any two sequential Fibonacci numbers, such as eight and thirteen or thirteen and twenty-one, demonstrate a ratio very similar to the golden mean.
In IT (information technology), the golden ratio is often used to guide website, user interface (UI) and user experience (UX) design. Studies of the phenomenon have indicated that humans can scan images and take in the information more quickly when it is presented in a golden rectangle, with length-wise sides roughly 1.6 times as long as vertical sides. People tend to find golden rectangles more pleasing to look at than others.
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In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” has just been published and will be followed by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:
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I am the president of Tabula Rosa Systems, a “best of breed” reseller of products for communications, email, network management software, security products and professional services. Also, I am the president of Netiquette IQ. We are currently developing an email IQ rating system, Netiquette IQ, which promotes the fundamentals outlined in my book.
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