Friday, May 20, 2016

Tabula Rosa Systems Blog For 5/20/2016 - Researching Your Prospective Company to Increase Your Competitive Edge

The blog article below is an excerpt from my latest book, noted below. If you or anyone you know is currently or soon will be looking for employment, serious consider purchasing the book.

Researching Your Prospective Company to Increase Your Competitive Edge

Without knowledge action is useless and knowledge without action is futile.
—Abu Bakr

Does good Netiquette include researching a company and its associated hiring staff? The answer is a resounding yes! Many, perhaps most, job seekers totally omit any detailed research of a company. It will give you a competitive edge among fellow candidates to research general company information, key employees and relationships; specific keywords relevant to a recruiter, hiring manager, or company; financial data; latest news and key events; and the company’s stock prices. Even if you know a company fairly well, you may not know the major new developments at the organization. Here are some examples of what you might look for about a company:

·         Top accomplishments: Review the company’s major accomplishments in the field and with customers.
·         Company history: In addition to learning about the company’s accomplishments, research the history of the company, particularly paying attention to anything unique that has happened within its past.
·         Stock prices: Look up the company’s current stock prices and for at least one previous year.
·         Executives: At a minimum, know the names of the company’s CEO, COO and your potential managers’ bosses.
·         Competition: In addition to determining your prospective company’s competition in the marketplace, also find out its ranking, which could be a big positive for you if it is positioned correctly.
·         New products: If the products/services produced by the company are part of your possible ROI (return on investment), stress how you can add substantial value to their creation.
·         New expansions or departments: Knowing about a company’s new expansion or departments for which you might be qualified allows you to determine your specific immediate value at the company.
·         Buzzwords: Check the company’s website and view the buzzwords in product descriptions, press releases and white papers. Include these buzzwords and respond to them when you are writing to an employee of the company.
·         Popular products: The same advice applies as for “New products.”
·         Specific departments and responsibilities[JW1] : Research the specific areas you will be associated with.Any additional departments you might fit into: Oftentimes, there is more than one department or position for which you might be qualified. It is best to know about these when sending your first letter or making the initial call.

To restate, it is important to mention in the introductory or supplementary email how you can add immediate value to any new dynamic of a company. This can include describing your experience in dealing with a new type of product, successes in the types of initiatives a company is planning, or the skills you possess that can assist with the organization’s competition. These are the key points. Any or all of them can provide you with that extra edge! Without taking the time to do the research, as the quotation says, your efforts will be less distinguishable!

 [JW1]Correct? If not, please specify.

For a great satire on email, please see the following:
Good Netiquette And A Green Internet To All! 

Special Bulletin - My just released book

"You're Hired. Super Charge our Email Skills in 60 Minutes! (And Get That Job...) 

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·         Get more email opens.  Improve 100% or more.
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·         Avoid being spammed 100% or more.
·         Have recipient finish reading your email content. 
·         Save time by reducing questions.
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Enjoy most of what you need for email in a single book.


**Important note** - contact our company for very powerful solutions for IP
 management (IPv4 and IPv6, security, firewall and APT solutions:

Another Special Announcement - Tune in to my radio interview,  on Rider University's station, I discuss my recent book, above on "Your Career Is Calling", hosted by Wanda Ellett.   

In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” has just been published and will be followed by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:

In addition to this blog, I maintain a radio show on BlogtalkRadio  and an online newsletter via have established Netiquette discussion groups with Linkedin and  Yahoo I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ and  PSG of Mercer County, NJ.

I am the president of Tabula Rosa Systems, a “best of breed” reseller of products for communications, email, network management software, security products and professional services.  Also, I am the president of Netiquette IQ. We are currently developing an email IQ rating system, Netiquette IQ, which promotes the fundamentals outlined in my book.

Over the past twenty-five years, I have enjoyed a dynamic and successful career and have attained an extensive background in IT and electronic communications by selling and marketing within the information technology marketplace.Anyone who would like to review the book and have it posted on my blog or website, please contact me

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