Saturday, November 28, 2015

Tabula Rosa Systems Blog For 11/28/15 - Netiquette Rules - Creativity—The Potential Differentiator

The following is an excerpt from my new book, "You're Hired! . . . "

Netiquette Creativity—The Potential Differentiator

“You never get a second chance to make a first impression.”
—Will Rogers

Are business Netiquette and creativity mutually exclusive? Are they partners by necessity? Can they be combined to offer a stronger, more effective means of successful communication for the job seeker—one that results in more interviews and a new job?

        The answer to these questions is that email Netiquette and creativity are not only complementary, but when combined, they offer a stronger and more effective vehicle for achieving your employment objectives. When any recipient receives an email, we all know that an appropriate personalization adds a layer that invites acceptance. In the following salutations, only the last inspires the recipient to read more:

        Dear Dale Carnegie (wrong)

        Dear Carnegie (very wrong)

        Dear Mr. Carnegie (correct)

The Need to Capture Attention

Today’s job market is crowded, shifting demographically, and, because of growing technology, inundated with résumés. It is not uncommon for an employer to receive hundreds of emails or résumés for a single job opening. It is no longer enough to have a thoughtful, well-designed, and content-rich cover letter or résumé. There is often a desire for job seekers to add embellishments and enhancements to their emails to capture the attention of recruiters or hiring managers and inspire them to go beyond the three-to-eight-second interval they usually spend on emails. It really isn’t a strict set of rules for using creativity on your job search emails; it is more a question of when, where, and to whom it is appropriate to do this.

        In order to increase the opens, reads, and sustained attention of the recipient, there are many items you can introduce into your email to distinguish it from others. This, together with a strong Netiquette foundation, will bring you to the level of a Netiquette IQ one-percenter. In achieving this, you will most assuredly accomplish your asserted goal of having your résumé opened and read.

Many job applicants use their computer’s default fonts for their email as well as the default font with which to print their résumé or CV. To provide a maximum effect that covers both of these areas, utilize a single font, size, and attribute (e.g., intensity, color, and so forth) for consistency. It may seem a small point; however, imagine if a hiring manager prints both of these items together. If they have identical fonts, this can only be seen as a positive.


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In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” will be published soon follow by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:

 If you would like to listen to experts in all aspects of Netiquette and communication, try my radio show on BlogtalkRadio  Additionally, I provide content for an online newsletter via I have also established Netiquette discussion groups with Linkedin and Yahoo.  I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. Further, I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and have been a contributor to numerous blogs and publications. 

Lastly, I am the founder and president of Tabula Rosa Systems, a company that provides “best of breed” products for network, security and system management and services. Tabula Rosa has a new blog and Twitter site which offers great IT product information for virtually anyone.

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